RIP Bing Ads Express

Bing Ads Express is going away July 30, according to an announcement on the Bing Ads blog. If you remember, Bing Ads Express was meant to be a managed service, of sorts, for local businesses. The Bing product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.

After launching, there were high hopes that the beta program would simplify online advertising on Bing for businesses that didn't have the expertise or resources to focus on paid search.

bing-ads-express

However, the test run proved not to be a fit.

"Since launch, we've learned a lot about the challenges faced by businesses when promoting their business online," Bing said in a post. "For many of our Bing Ads Express customers, offering simplified, automated options removes a granular level of control, sometimes needed in reaching their marketing goals."

Because of that, said Bing, it will be retiring Bing Ads Express. After July 30, access to Bing Ads Express account information will be restricted.

Customers will now only be able to manage their ads through Bing Ads, and the announcement stated that Bing Ads remains the best choice for providing "the controls and transparency needed to easily reach the right audience."

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.