Yelp Gets a Facelift, Puts Visual Content Front and Center

If you've been over at Yelp this week, you may have noticed a few changes. A new redesign puts photos front and center, and gives users more chances to get the info that's important to them quickly.

Looking at the new design, it seems that Yelp has finally capitalized on to the visual content trend to make images a main feature in a business listing. Take this listing for the SLS hotel in Los Angeles; you can now see a scrolling carousel of community images:

sls-yelp-photo-carousel

Yelp has also revamped its review highlights. "Because review highlights are so useful, we've given them a huge upgrade, mining our review data to call out the best menu items, prices and important information like whether a bar is beer and wine only," Yelp said in its announcement.

yelp-highlights

You can find common threads here, like how many reviews mention cotton candy, as in the SLS listing:

yelp-reviews-mentioning-keyword

Plus, reviews are now given more space to share images as well, as you can see below:

sls-yelper-photo

From Yelp:

Yelpers have contributed more than 53 million reviews to date, so of course we couldn't leave this important section untouched. Since Yelp's rich content is so valuable in helping people make spending decisions, we adjusted the column width and font size for optimal readability, while adding large photos in-line to give further context to a Yelper's experience.

The new facelift is a slight distraction from the controversy surrounding Yelp lately; with legal battles centering on anonymous and fake reviews, and even a sting operation by Yelp to crack down on them, Yelp's review system has been under fire.

Yelp said it hopes the redesign will make it easier for its 120 million unique visitors monthly to connect with local businesses.

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.