A New Google Shopping Experience in Time for the Holidays

Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new products details and get a better look at the products they’re contemplating to buy – no matter what device they’re on.

google-shopping-across-devices

Google explained the functionality in its announcement

“Click on a product to preview details like sizes, colors and description, and find out if it’s available at a nearby local store. If you see an item that’s almost perfect but not quite, click to view 'visually similar' items.”

Google Shopping also has a 360-degree product tour for many of its items to help make the online shopping experience a bit more realistic. 

Lego 360 view Google Shopping

And don’t forget shortlists, Google said, to help you curate the products you’re considering, and fors haring those ideas with family and friends to help them shop better, too.

“Your shortlist now also stays with you at the top of each page while you browse Google Shopping, so you can keep track of items as you go,” Google said in its announcement.

google-shortlist-update

And if you’re curious about what kids products are trending, Google listed the top toy searches on Google Shopping:

  • Rainbow Loom
  • Minecraft Legos
  • Monster High Sets
  • Doc McStuffins Playsets
  • Nerf Rebelle Heartbreaker Bow Blaster

Google also noted search interest is showing that some toys you likely remember from your childhood are popular once again this year, including:

  • My Little Pony
  • Barbie Dreamhouse
  • Furby
  • Ninja Turtles
  • Easy-Bake Oven

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.