Google Highlights In-Depth Articles in Search Results

If you sometimes like to research a topic online where you want something a little bit more in-depth than your standard article, Google has introduced a new feature where searchers can sometimes find a block of results tagged under the title "In-depth articles".

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These results appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. So if the result was from the Wall Street Journal, you would also see a small Wall Street logo Journal with the result, it in addition to the thumbnail from the article.

If your website offers articles that you think would fit well into the in depth articles section of search results, you can use specific markup to help the Google algorithm understand that it is in-depth content by using these recommendations:

This is a great way to get some of your content featured in a very noticeable way in the search results. However, it appears that all of the in-depth articles are true non-commercial content, and nothing remotely marketing or sales related for those trying to push sales of products or services.

The new in-depth articles are appearing in English Google.com results. No timeline was given for when this might expand to other countries or languages.

For some ideas on how to create in-depth content, see "A Great Strategy to Create In-Depth Evergreen Content".

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.