Google+ Local App Killed Due to Extremely Low Usage

Google maps logo Google will officially retire the Google+ Local app for iOS on August 7.

While this retirement may seem strange from what many would believe is a popular product, it is actually part of Google streamlining and pushing users to migrate to the Google Maps for mobile app instead.

The Google Maps app already includes all the features in the Google+ Local app, so users won’t miss any of their favorite features when they transition.

An email from Google states that users will no longer be able to access the Google+ Local standalone app after August 7, but the app already seems to have been pulled from the App Store, although it isn't clear who removed it. Clicking the link to the local app now redirects users to the Google Maps app.

On the surface it would seem that Google should continue with the Google+ Local app, simply because of the current user base. However, the user base for the app was extremely small, and was dropping, likely due to people switching to the new Google Maps app.

Fewer than 0.75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June, TechCrunch reported via Onavo Insights. By comparison, that number was nearly 35 percent for the Google Maps app. So you consider that all of the Google+ Local features are in Google Maps, it makes a lot of business sense for Google to support that one.

In another App closure, Google is also retiring their Catalogs app as of August 15 for both Android and iOS, but they do plan to continue maintaining the service for U.S. users as a web-based program. There is no reason given for why they have made this change, just simply a notice given in the Google catalogs app.

Google has closed and streamlines many of their products this year, including the most controversial closure of Google Reader earlier this month, but from which spawned the launch of several similar products from competitors, including AOL.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.