Yelp's New Wordmap Helps You Avoid Hipsters

Yelp announced a new feature called “Wordmap” that allows users to search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap works by extracting keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining, at the very least.

Yelp, first, I want to thank you for allowing me to identify the hipster areas of cities I visit ahead of time. I can’t tell you how much trouble that’s going to save me. I checked the validity of the information against L.A.’s hipster mecca, and yep, it’s accurate:

yelp-hipster-la

You can also cross-reference the hipster area with the “PBR” search, just to verify where the largest concentration of hipsters will be at any given time in the neighborhood:

yelp-pbr-la

And here’s yet another area I can avoid, thanks to Yelp:

yelp-frat-la

While I’m not usually looking for a hangover, it’s good to know that if I want one, I can find fellow binge drinkers in the following areas in L.A.:

yelp-hangover-la

Yelp even caters to bacon lovers:

yelp-bacon-la

All in all, the new Yelp Wordmap is a really useful tool for identifying the areas of a city I want to stay away from, and some I'd like to see more of.

What do you think about Wordmap?

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.