The rumors were flying leading up to a mysterious announcement at Facebook headquarters this morning, made even more mysterious by some “snail mail” invites sent out to reporters in advance:
Image Credit: Joanna Stern/ABC News
And at least one of the rumors was true. Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features.
“Fast, simple and beautiful” was the theme of today’s announcement and words uttered more than once by Instagram’s co-founder Kevin Systrom.
Video is a complex thing, Systrom said, so in order for it to good enough for Instagram, it had to be perfect. That quest for perfection is one of the reasons why video wasn’t included in Instagram’s original launch, he said, because from Day 1, they wanted Instagram to be the best in speed, simplicity, and beauty.
While those core principles haven’t changed for the company, the technology and the team has.
At the announcement, we learned the Instagram team is triple the size it was a year ago. With that, Instagram is now able to offer the following video functionality to its mobile users:
- Record 15 seconds of video, clip by clip.
- Edit out and the clips you don’t want or re-record them.
- Choose from 13 new visual filters exclusively to video.
- Anti-shake function that stabilizes mobile video called “cinema.”
- Select a cover frame for your video thumbnail from the clip.
- Share on Facebook and on an Instagram Web profile.
A total of 16 billion photos have been shared on Instagram, there are 1 billion likes each day and 130 million users monthly.
Systrom said the community is what makes Instagram different, and with the new video app, Instagram allows that community to create even more beautiful content to capture the world’s moments.