Google Panda Alert: Data Refresh Starts Tonight

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If the last few days haven't been chaotic enough for you, what with all the confusing link warnings, brace yourself for some more fun. Google announced the following tonight via Twitter:

Google Panda first went live in February 2011. Google rountinely announces these algorithm refreshes, though the amount of time between each one varies – sometimes it happens within days; other times there have been several weeks between updates.

Panda aims to reward "high-quality" websites. Google pointed users to this post for more context on how to determine whether your site meets the criteria. For some more pointers on content creation, check out our 23-point web content litmust test.

Last week, Google's Panda algorithm debuted to a new audience – Japanese and Korean languages. In a tweet, Google noted that rollout, which didn't impact any other languages, and affected less than 5 percent of queries.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.