Goodmail Adds 15 ESP Partners

Goodmail, the e-mail accreditation provider generating controversy through its partnership with AOL, has signed up 15 new e-mail service providers to implement its CertifiedEmail service, including BlueStreak, Acxiom Digital, e-Dialog, Epsilon Interactive, ExactTarget, Harte-Hanks Postfuture, Responsys, Yesmail and Zustek.

On the receiving side, besides AOL, Goodmail is expected to be implemented soon by Yahoo, though no details have been shared.

The reputation space is wide open, with differing methodologies competing to see which can gain ground. Goodmail's per-message fees strike some as the equivalent of e-mail postage, and has legislators and special interest groups whipped into a frenzy.

Other reputation providers, like Habeas and Return Path, take a more services-based approach, helping providers improve their sending practices instead of paying to send mail.

Which one of these methods will work best? Or will each find its own niche? Let me know what you think in the comments, or drop me a line at kevin-at-clickz-dot-com.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.