IndustryBrains Continues to Grow Vertically

Since 2002, IndustryBrains has focused their contextual advertising program on a site-specific approach, giving advertisers the option for targeting premium content sites within their vertical marketplace.

Today, Marchex, the parent company of IndustryBrains, announced partnerships with seven new content publishers in several verticals: Business & Finance, Information Technology, and Home & Living. Marchex already has over 100 vertically focused and brand-name online publishers, such as BusinessWeek Online, The Motley Fool, and the Ziff Davis online properties.

The most recent partnership deals include InvestorVillage.com, Homes and Land, CIO Index.com, and WorldGolf.com, among others.

“As the company that created the site-specific approach to contextual advertising more than five years ago, we are very pleased to build upon our leadership position by adding seven high quality online publishers to our platform since the beginning of the year,” said Erik Matlick, IndustryBrains CEO. “As 2007 progresses, we look forward to further increasing our market share while helping all of our new partners more fully realize the value of their online brands, and providing advertisers with direct access to many additional highly targeted audiences.”

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.