Since 2002, IndustryBrains has focused their contextual advertising program on a site-specific approach, giving advertisers the option for targeting premium content sites within their vertical marketplace.
Today, Marchex, the parent company of IndustryBrains, announced partnerships with seven new content publishers in several verticals: Business & Finance, Information Technology, and Home & Living. Marchex already has over 100 vertically focused and brand-name online publishers, such as BusinessWeek Online, The Motley Fool, and the Ziff Davis online properties.
The most recent partnership deals include InvestorVillage.com, Homes and Land, CIO Index.com, and WorldGolf.com, among others.
“As the company that created the site-specific approach to contextual advertising more than five years ago, we are very pleased to build upon our leadership position by adding seven high quality online publishers to our platform since the beginning of the year,” said Erik Matlick, IndustryBrains CEO. “As 2007 progresses, we look forward to further increasing our market share while helping all of our new partners more fully realize the value of their online brands, and providing advertisers with direct access to many additional highly targeted audiences.”