While we're all inundated with new vertical searches, the Gaming vertical is an interesting one. This isn't as common as the myriad offerings we all see in health, travel or business.
Now Gaming has become GenieKnows' lead offering, and is even presented as the default search on their site. After entering your search, Genie presents specific drill-down options including articles/reviews, cheats/guides, community, developers, fans, software and blogs.
CEO Barbara Manning thinks it's a natural and wants GenieKnows to become a destination. She's selected several verticals and has focused on spit shining them since last fall.
The verticals are a point of inflection for the company. As she explained to me, Genie isn't just a CPC ad network anymore.