Omniture Acquires Offermatica
Web analytics company Omniture has agreed to acquire landing page optimization and A/B testing specialist Offermatica for $65 million. The deal includes OTTO Digital, the marketing agency division of Offermatica, and a wholly owned subsidiary. In February, Omniture acquired Touch Clarity, a site-side behavioral targeting firm that will complement Offermatica’s multivariate testing capabilities, for $50 million.
As PPC prices continue to rise, and the quality scores of landing pages affect bid prices, many marketers are turning to firms like Offermatica, Optimost, SiteTuners, and others to improve the conversion rates of the visitors their campaigns are already sending them.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now