Windows Live Messenger users have a new option for local search in the U.S.: Poynt. Multiplied Media has teamed with Idearc to deliver Superpages.com's full directory of local U.S. business listings over instant messaging platforms.
To use the service, consumers add the Poynt "buddy" to their contact list in Windows Live Messenger and interact with it like they would their other IM contacts. Once consumers have specified their search location, they enter keywords for the businesses and services they need and results are returned, with those closest to their specified search location listed first.
Poynt has been live in Canada with Yellowpages.ca data. Multiplied Media is currently developing an AOL IM version of Poynt as well.