Widemile Inc. has announced the beta availability of its third-generation optimization and multi-variate testing platform. The new technology allows users to simultaneously test a variety of offers, text, images, and other key variables.
The announcement coincides with 13 partnerships with companies participating in the initial platform. Those companies include Ascentium, Avenue A | Razorfish, Brand Digital, Closed Loop Marketing, DDB in Seattle, Palazzo Intercreative, POP, Portent Interactive, Red Bricks Media, SolutionSet, Stratigent, TMP Directional Marketing, and ZeroDash1.
"Widemile's third-generation software-as-a-service (SaaS) multivariate optimization system was specifically designed using open software and systems to meet enterprise standards for security, stability and performance," said Dean Kimball, Widemile co-founder and CTO. "Developed with partners in mind, the Widemile optimization system contains a wide range of testing, reporting and client management capabilities within an easy-to-use browser-based application, and provides a level of performance and interactivity that has previously only been possible with desktop applications."
Those partners are lining up to sing Widemile's praises. Randy Barney, Director of Site Optimization, Avenue A | Razorfish said, "We're excited about Widemile's approach and toolset, which is structured to scale with our business and client needs," while Lance Loveday, CEO of Closed Loop Marketing articulated that "Widemile is positioned well to enable us to seamlessly provide optimization services to our clients."