7% of searches are local, including a zip code, city or neighborhood term. With over 10.8 billion searches conducted by Americans in the month of March alone, 7% is a lot of searches.
Now Urban Mapping is making it easier for search marketers to improve the effectiveness of their online advertising and paid search campaigns for local search. Today, the neighborhood data provider announced the launch of its Geomods platform, designed to “deliver more geographically-relevant results for users.”
Here's what you can expect from the new platform:
• Platform utilizes standard web protocols and serves geographic terms relevant to a specified area.
• Provides a custom service area based on a variety of demographic, spatial and business factors (via a separate module)
• Leverages the installed user base of its neighborhoods boundary database, providing many of the same geographic keywords that power search portals, Internet yellow pages and mapping platforms.
“This geotargeting platform is a radical departure from traditional IP-based geotargeting,” said Ian White, Urban Mapping CEO. “It has been proven again and again that traditional geotargeting does not provide a high degree of confidence for local search, where granularity is of paramount importance—blocks, not ZIP codes or metropolitan areas matter.”
Urban Mapping's GeoMods services includes US, Canadian and European coverage. The company currently counts SuperPages.com, YellowPages.com, MapQuest, Microsoft's Live Search, Ask.com as customers.