Marchex today announced the expansion of its local advertising services into the mobile market. The new offering will include call-based advertising, which is a result of its acquisition of VoiceStar. The call-based services will be part of agreements with three mobile advertising providers: AdMob, Ringleader Digital, and 4INFO.
Call tracking will accompany the new agreements and offer up the following features:
1. Track the calls generated by advertisements on their network
2. Determine exactly which advertisements delivered the calls
3. Track and report key information including the duration, time of day and geographic location of callers
4. Record the calls.
“Marchex is focused on partnerships with leading aggregators of local advertisers across all channels: online, offline, and mobile,” said John Keister, Marchex President and COO. “We believe that the mobile advertising opportunity is significant and is poised to realize tremendous growth over the next five years. Our call tracking and pay-per-phone-call capabilities provide a significant advantage for Marchex in the mobile search advertising market.”