Sometrics today launched "Social Ad Manager," which was designed to help social networks manage their advertising inventories. The product aggregates both third-party networks and direct sales. Sometrics says Social Ad Manager will eliminate server costs and produce custom traffic reports.
“We're making it possible for publishers to apply our social intelligence to their entire ad inventory, to optimize the delivery of their ads and increase revenue,” said Ian Swanson, Sometrics CEO and co-founder. “We've built a system that combines analytics, targeting and branding capabilities all designed to help developers and advertisers reach their audiences within the social web. Now our clients can apply this social intelligence to every ad they serve.”
LinkedIn Launches Targeted Advertising Network
Location-Based Social Networking to Generate $3.3 Billion by 2013
AOL's Platform-A to Offer Guaranteed CPM to Facebook, Bebo Developers
eMarketer Lowers Social Network Advertising Projections