Google Launches Adwords API v2009

Thanks to Thomas Bindl at Refined Labs for pointing out the launch of a new Adwords API - v2009. Seems they have created an entirely new API that offers some interesting new services.

* We've created new web services for managing campaign targeting options and campaign-level criteria.
* All web services share a consistent, data-centric interface with two operations: get and mutate.
* A secure authentication token replaces the login credentials required in v13 request headers.

The information about the new Google Adwords API can be found here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.