The Search Engine Update - Number 239 - March 6, 2007

===================
In This Issue
===================

+ Upcoming Search Engine Strategies Events
+ Editors' Notes
+ Top Stories Since Our Last SE Update

+ From The Search Engine Watch Blog
+ Our Search Newsletters & Feeds
+ About The Newsletter

===============================================
Upcoming Search Engine Strategies Events
===============================================

===================
Editors' Notes
===================

To start out this issue, I'd like to put the spotlight on the Search Engine Watch Discussion Forums. I first came on board at SEW to launch the forums in Spring of 2004, and that means we're fast approaching our third anniversary. What's interesting about the SEW Forums is that they became a part of the Search Engine Watch site seven years after it was first started. That meant we were late to the game, so to speak, when it came to making our presence stand out among many other well established discussion forums and SEO communities. Many others had thousands of members, and tens of thousands (if not hundreds of thousands) of archived posts and discussions. I'm happy to report that in that short time, the forums are coming up on 100,000 posts, and nearly have 15,000 members registered to date. A nice benchmark of success, but those numbers don't tell the whole story, the quality of the information and sharing of knowledge is a far more important goal to us.

SEW has always been a resource for people of all levels of online marketing knowledge to come learn about search marketing. Our forums are as much a resource for beginner SEO questions as they are for professionals who have been involved in the industry for a long time. Our staff of volunteer moderators include many SEM industry thought leaders, and they work very hard at reducing the "noise" often found at online communities, making the discussions productive and educational for all members.

Several reps from the major search engines also participate in our forums, in order to get feedback from the forum members and share vital information about the performance of their products and services.

If you haven't yet spent any time on the SEW Forums, take a few minutes to do so now. It's free to signup (you'll need a different login from your SEW membership), and get involved today. It's social networking in a professional environment, and a fantastic opportunity to learn and share information with your peers.

As you'll see in the discussion forums, we have several experts sharing advice & tips for making the most out of our next major US event, SES New York.

==================================
Since Our Last SE Update:
==================================

Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=============================
Organic Search
=============================

=== SearchDay: Feb. 22, 2007 ===

Stats Show Google Dominates the International Search Landscape - Greg Jarboe details the global growth of Google in this special report from SES London 2007.

=========================== From the SEW Blog: ===========================

=============================
Paid Search
=============================

=== SearchDay: Mar. 1, 2007 ===

Google Offers More Click Fraud Data - SEW News Editor Kevin Newcomb gets the scoop from Google on their internal click fraud statistics. The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.

=========================== From the SEW Blog: ===========================

=============================
Linking Issues
=============================

=========================== From the SEW Blog: ===========================

=============================
Analytics & ROI
=============================

=========================== From the SEW Blog: ===========================

  • Clicktracks CEO Interviewed
    While many people are familiar with Google Analytics, fewer people are aware that Clicktracks offers a free analytics solution as well.
  • Avinash Kaushik Interview
    From an SEO perspective, getting clear data about what's happening on your site can be a very powerful way to focus your efforts.
  • Search Biz Lends A Hand
    In the analytics area, the big search and portal businesses are lending a hand to the display ad marketplace.

=============================
Vertical & Specialty Search
=============================

=== SearchDay: Feb. 28, 2007 ===

Autobytel Hopes to Usher in Second Phase of Automobile Search - Greg Jarboe highlights features of the new vertical search site MyRide.com, aimed to help consumers find automotive info and provide marketing opportunities for the automotive industry.

=========================== From the SEW Blog: ===========================

=============================
Social Media
=============================

=========================== From the SEW Blog: ===========================

=============================
SEM for Small Businesses
=============================

  • Citysearch to Acquire Insider Pages
    IAC/InterActiveCorp, parent to Ask.com and Citysearch, announced plans to acquire reviews-based local search provider Insider Pages.
  • The Long Tail of Local Search
    In his ClickZ column today, Brian Wool takes a look at how Long Tail economics are affecting local search.
  • Skype's One-Two Punch
    Skype rolled out an updated version which allows users to search for local businesses and call them.

=============================
In-House & Big Brand SEM
=============================

=== SearchDay: Feb. 27, 2007 ===

Should You Bring Search In-House? - Duane Forrester shares his experience and helpful tips when dealing with the decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.

=========================== From the SEW Blog: ===========================

=============================
SEM Industry Issues
=============================

=========================== From the SEW Blog: ===========================

    • SEMPO Board Named
      SEMPO has elected a new board of directors for 2007, with eight returning and five new directors.
    • A Look at Google Censorship
      Philipp Lenssen of Google Blogoscoped has compiled the answers to several questions on Google's censorship activities.
    • EFF Backs Google Trademark Advertising Methods
      Google's allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation.
    • Veritas Pays $30 Million To Settle AOL Fraud Case
      The SEC will receive $30 million from Veritas to settle the AOL advertising fraud case. AOL paid $200 million in 2005 to settle its part of the case, which found both companies had inflated advertising sales numbers by as much as $20 million.

    ===============================
    Our Search Newsletters & Feeds
    ===============================

    Get the latest news each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

    ===============================
    About The Search Engine Update
    ===============================

    The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

    How do I unsubscribe?
    + Follow the instructions at the very end of this e-mail.

    How do I subscribe?
    +
    The Search Engine Update is only available to paid members of the Search Engine Watch Website. If you are not a member and somehow are receiving a copy of the newsletter, learn how to become a member.

    How do I see past issues?
    +
    Visit the Search Engine Update Archives.

    How do I change my address?
    + Send a message to memberships@searchenginewatch.com

    I need human help with my membership!
    + Send a message to memberships@searchenginewatch.com. DO NOT send messages regarding list management or membership issues directly to the authors.

    I have feedback about an article!
    + I'd love to hear it. Use this form.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.