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Search Engine Optimization

Every search engine optimization (SEO) strategy begins with the basics: search engine friendly site design and architecture, and the fundamentals of keyword research and content development. Take your SEO strategy to the next level by implementing best practices and staying on top of emerging optimization tactics.

Eric
Enge

Benjamin
Wayne

Why Brand Building Isn't Enough

The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. Feb 9, 2010

Search Engine Success: Getting Video SEO Right

With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation. Jan 27, 2010

Is SEO Dying? How will it Evolve?

While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen. Jan 26, 2010

Highlights from the Search Engine Optimization Archive

Is Google Caffeine Faster?

Google Caffeine appears to be faster than "old Google", but the other changes that have been made to Google Caffeine are not really that noticeable.

How Long Should It Take for SEO to Show Results?

How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one.

Dear CMS: Don't Hinder My Search Results

Content management systems vary greatly in complexity and cost, but share the same problems when it comes to SEO. If your technology team is shopping for a CMS, your search engine optimization team must be included in the process.

Customer Segmentation and SEO -- A Beautiful Couple

Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.

SEO Tools 101, Part 1

Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.

Advanced Keyword Research Checklist: Using Multiple Datasets

Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media.

SEO Site Structure 101, Part 1

When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO.

Selling SEO During an Economic Downturn

In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search.

SEO During E-Commerce Application Development

E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake.

Common Problems with 404 Error Pages

Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."