Search Advertising
Search advertising with Google, Yahoo, Microsoft Live Search and other providers can be an efficient and effective way to advertise online. Starting with the fundamentals and advancing to expert tactics, you'll learn how to build and optimize successful pay-per-click (PPC) advertising campaigns.
Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term.
Sep 8, 2010
To do better in search this holiday season, marketers need to spend less on search. Here's why.
Sep 3, 2010
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
Sep 2, 2010
Highlights from the Search Advertising Archive
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond.
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search?
How to draft effective paid search ad copy in 70 characters or less.
Platform management is a lot of work. Here are the top four things you should focus on.
Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers.
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas.
Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically.
Don't be left behind. Here are five good reasons why you should get certified.
Full Archive: Search Advertising