SES Chicago 2010, August 16-20
SearchDay is our free daily e-mail summarizing the day's search marketing news. See example.

Search Advertising

Search advertising with Google, Yahoo, Microsoft Live Search and other providers can be an efficient and effective way to advertise online. Starting with the fundamentals and advancing to expert tactics, you'll learn how to build and optimize successful pay-per-click (PPC) advertising campaigns.

Gary-Adam Shannon
Gary-Adam
Shannon

Paul Burani
Paul
Burani

Melissa Mackey
Melissa
Mackey

Alex Cohen
Alex
Cohen

Jeremy Hull
Jeremy
Hull

Google Quietly Updates Keyword Tool Accuracy

Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term.  Sep 8, 2010

Reach Holiday Shoppers Penny-Wise and Pound-Wiser

To do better in search this holiday season, marketers need to spend less on search. Here's why.  Sep 3, 2010

PPC August Roundup: 3 New Features Every PPC Manager Should Try Now

Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."  Sep 2, 2010

Highlights from the Search Advertising Archive


Google Wants Your Profit Margin, Should You Give It To Them?

Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond.

Bid Management: The Day-Trading of the Paid Search World

There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search?

The 4 Keys to Writing a Paid Search Masterpiece

How to draft effective paid search ad copy in 70 characters or less.

See Ya, AdWords Editor...I'm with 'Platform' Now

Platform management is a lot of work. Here are the top four things you should focus on.

Boost PPC Performance With Google Conversion Optimizer

Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.

Paid Search Freakonomics: Finding and Ostracizing Losers

Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers.

Do Top Students Get to Pray in Google Church?

Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?

Get Your Search Campaigns Ready for the Yahoo/MSN Merger

Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas.

Forget Shorty: Long Tail Keywords Convert Cheaper

Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically.

5 Reasons You Should Get Your AdWords Professional Certification

Don't be left behind. Here are five good reasons why you should get certified.

Search Advertising Archive Full Archive: Search Advertising

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