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Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Ask Your Target Market (AYTM) Google Search survey said no, compared to 15.5 percent...
Over the past couple months adCenter has been working on several improvement to their Microsoft Advertising Platform. New enhancements to negative keyword functionality, as well as several upgrades to their reporting tools and user interface.
It’s not easy to empower and trust employees to actively participate in your organization’s social media strategy, says Josh Bernoff, but it’s absolutely necessary. If you’re really lucky, staff members will actively try to cause trouble for you.
A new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help "make Google better. You have to search the web using the Chrome browser and share your data with Google, according to the signup page.
Google's proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ), sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next week.
Over the past few months I've been revisiting some of the papers I've written during the course of my time in search marketing. I have to say, I've been fascinated by the response from, what I guess, is an audience that was too young back in early...
This just in … A 2012 survey says online newsrooms are a website necessity for journalists, users, search and social content strategy. The final results of a national survey conducted by TEKGROUP International report the importance of creating and...
It’s hard to get a hot dancing date, sitting at home alone, eating leftover Super Bowl food and watching “The Voice. In social media as in life, one must get off one’s butt and venture out into the world to make friends.
All the data you need to create linkable material is provided by governments around the world for free. One just needs to do some research, make it interesting, and promote it. This is a follow-up to my column about using public information for...
Google abused its trust and misused its power when it blacked out its logo Jan.and encouraged its millions of users base to “Tell Congress: Please don’t censor the web! At least according to the Recording Industry Association of America’s CEO.
