http://searchenginewatch.com/ Latest News - Lisa Buyer en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 02:00:34 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2172157/17-Ways-SMBs-Can-Survive-the-Google-Penguin-Update-Effect "Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google Penguin. Learn how adding the influence of social media and public relations to your marketing mix can help. Thu, 03 May 2012 13:00:00 GMT http://searchenginewatch.com/article/2172157/17-Ways-SMBs-Can-Survive-the-Google-Penguin-Update-Effect Lisa Buyer http://searchenginewatch.com/article/2166205/Twitter-Automation-vs.-Personalization Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time job? Top influencers share their philosophies, tips, and tools for keeping the Twitter stream flowing without drowning. Thu, 05 Apr 2012 13:00:00 GMT http://searchenginewatch.com/article/2166205/Twitter-Automation-vs.-Personalization Lisa Buyer http://searchenginewatch.com/article/2157874/How-To-Optimize-Twitter-Be-Real-Profiles-RT-Hashtags-More Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting murkier. Here’s how brands can best optimize with the times and stay in the tweet game without losing time and money. Thu, 08 Mar 2012 14:00:00 GMT http://searchenginewatch.com/article/2157874/How-To-Optimize-Twitter-Be-Real-Profiles-RT-Hashtags-More Lisa Buyer http://searchenginewatch.com/article/2144971/Online-Newsrooms-A-Necessity-for-Search-and-Social-Content-Strategy Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world. Thu, 09 Feb 2012 14:00:00 GMT http://searchenginewatch.com/article/2144971/Online-Newsrooms-A-Necessity-for-Search-and-Social-Content-Strategy Lisa Buyer http://searchenginewatch.com/article/2136988/How-to-Create-a-Social-Media-Editorial-Calendar Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success. Thu, 12 Jan 2012 14:00:00 GMT http://searchenginewatch.com/article/2136988/How-to-Create-a-Social-Media-Editorial-Calendar Lisa Buyer http://searchenginewatch.com/article/2130632/Online-Newsrooms-Content-Marketing-Checklist-Tis-the-Season-the-Future 52 percent of corporate communicators don’t have an online newsroom. Make that number work for you as a competitive SEO and content marketing advantage. This could be your marketing secret weapon and competitive advantage for 2012. Wed, 07 Dec 2011 14:00:00 GMT http://searchenginewatch.com/article/2130632/Online-Newsrooms-Content-Marketing-Checklist-Tis-the-Season-the-Future Lisa Buyer http://searchenginewatch.com/article/2123930/Pitching-to-Googles-Fresh-New-Algorithm-via-News-Blogs-Events-Google Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks. With Google's freshness update comes clear opportunities for PR to influence a company’s search results. Wed, 09 Nov 2011 15:50:00 GMT http://searchenginewatch.com/article/2123930/Pitching-to-Googles-Fresh-New-Algorithm-via-News-Blogs-Events-Google Lisa Buyer http://searchenginewatch.com/article/2116456/18-Minutes-a-Day-to-Social-Media-Time-Management Social media can easily monopolize hours of our day. But what if you could improve your social media time management and your business in just 18 minutes a day? Here’s how to master distractions and get things done efficiently and effectively. Wed, 12 Oct 2011 13:00:00 GMT http://searchenginewatch.com/article/2116456/18-Minutes-a-Day-to-Social-Media-Time-Management Lisa Buyer http://searchenginewatch.com/article/2108996/Social-PR-Going-SoLoMo-3-Ways-to-Optimize Today’s up and coming market represents the collision of social, local, and mobile media. Taking your search PR campaigns to SoLoMo market is part of the marketing flow. Here are 3 ways to optimize social PR for SoLoMo and ensure happy landings. Wed, 14 Sep 2011 12:30:00 GMT http://searchenginewatch.com/article/2108996/Social-PR-Going-SoLoMo-3-Ways-to-Optimize Lisa Buyer http://searchenginewatch.com/article/2102474/2-Books-Offer-Killer-Social-PR-Facebook-Ad-Tactics If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene offering tips on social media KPIs, organizing, writing, and influencing: The Social Media #ProBook and Killer Faceb Wed, 17 Aug 2011 13:00:00 GMT http://searchenginewatch.com/article/2102474/2-Books-Offer-Killer-Social-PR-Facebook-Ad-Tactics Lisa Buyer http://searchenginewatch.com/article/2095239/Social-PR-Fashion-Statements-Whats-In-Out-and-Trending The social PR fashion trends forecast: Add bright accessories to your look, (think Google+). Be smart and keep the balance. Too many social media colors in one look is proactive, playful and interesting, but can become brand delusional. Wed, 20 Jul 2011 12:00:00 GMT http://searchenginewatch.com/article/2095239/Social-PR-Fashion-Statements-Whats-In-Out-and-Trending Lisa Buyer http://searchenginewatch.com/article/2080651/4-PRO-PR-Optimization-Strategies-SEO-Video-Local-Social It’s time to connect the dots between PR, social media, search marketing, and SEO. As competition gets SEO-smarter, the stream of online content continues to flood through the online gates. Here's how to maximize your PR optimization efforts. Wed, 22 Jun 2011 11:00:00 GMT http://searchenginewatch.com/article/2080651/4-PRO-PR-Optimization-Strategies-SEO-Video-Local-Social Lisa Buyer http://searchenginewatch.com/article/2073604/6-Ways-to-Avoid-a-Social-PR-Hangover Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.” Despite the right intentions, the plan just goes sideways when the mixing and mingling ends up with the... Wed, 25 May 2011 13:00:00 GMT http://searchenginewatch.com/article/2073604/6-Ways-to-Avoid-a-Social-PR-Hangover Lisa Buyer http://searchenginewatch.com/article/2066382/Social-PR-6-New-Old-Ways-to-Win-Friends-and-Influence-Search Considering the search and social trend is no longer about quantity and we live in a world of social PR quality, winning the popularity contest with the search engines means getting back to some marketing basics. Wed, 27 Apr 2011 12:45:00 GMT http://searchenginewatch.com/article/2066382/Social-PR-6-New-Old-Ways-to-Win-Friends-and-Influence-Search Lisa Buyer http://searchenginewatch.com/article/2065514/Social-PR-10-Ways-to-Do-PR-Better-with-Social-Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity. Fri, 18 Feb 2011 06:01:00 GMT http://searchenginewatch.com/article/2065514/Social-PR-10-Ways-to-Do-PR-Better-with-Social-Media Lisa Buyer