http://searchenginewatch.com/ Latest News - Garrett French en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:31:23 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2171513/How-Limiting-Your-Google-Queries-Makes-You-a-Better-Link-Prospector There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists. Tue, 01 May 2012 11:00:00 GMT http://searchenginewatch.com/article/2171513/How-Limiting-Your-Google-Queries-Makes-You-a-Better-Link-Prospector Garrett French http://searchenginewatch.com/article/2165524/Link-Equity-Salvage-7-Steps-for-Finding-Your-Long-Lost-Links Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These tools will help you hunt down, status check, and then redirect your link equity back where it belongs. Tue, 03 Apr 2012 09:00:00 GMT http://searchenginewatch.com/article/2165524/Link-Equity-Salvage-7-Steps-for-Finding-Your-Long-Lost-Links Garrett French http://searchenginewatch.com/article/2157219/The-Link-Prospectors-Guide-to-the-Tilde Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space – what worked, what didn't, and some helpful tips. Tue, 06 Mar 2012 12:00:00 GMT http://searchenginewatch.com/article/2157219/The-Link-Prospectors-Guide-to-the-Tilde Garrett French http://searchenginewatch.com/article/2144345/Beginners-Guide-to-Link-Prospecting-Using-Google-Search Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link prospecting. This beginner's guide will walk you, your interns, your contractors, or your staff through the basics of link prospecting. Tue, 07 Feb 2012 13:00:00 GMT http://searchenginewatch.com/article/2144345/Beginners-Guide-to-Link-Prospecting-Using-Google-Search Garrett French http://searchenginewatch.com/article/2136985/Broken-Link-Building-for-Content-Promotion I love link rot... and so should every marketer tasked with creating and or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content. Thu, 12 Jan 2012 13:00:00 GMT http://searchenginewatch.com/article/2136985/Broken-Link-Building-for-Content-Promotion Garrett French http://searchenginewatch.com/article/2130253/Eric-Ward-Answers-10-Questions-on-BizDev-Link-Building Time to stretch our link building brains into thinking more deeply about link building and its importance to business. Eric Ward helps us define BizDev link building, offers real scenarios, and shares a process for identifying link opportunities. Tue, 06 Dec 2011 12:00:00 GMT http://searchenginewatch.com/article/2130253/Eric-Ward-Answers-10-Questions-on-BizDev-Link-Building Garrett French http://searchenginewatch.com/article/2123867/BizDev-Link-Building-10-Questions-with-Ken-McGaffin Links are important for SEO, but links can also be turned into business development opportunities - which is why the most fruitful opportunities for business development can be found in sites that already link to you, McGaffin says in this Q&A. Wed, 09 Nov 2011 13:30:00 GMT http://searchenginewatch.com/article/2123867/BizDev-Link-Building-10-Questions-with-Ken-McGaffin Garrett French http://searchenginewatch.com/article/2116454/The-7-Principles-of-Bulk-Outreach-for-Link-Building Your task: to build lists of relevant prospects and their contact info, then create an offer that will get these prospects to respond to you and take action that will lead to a link, social distribution and more content that can attract more links. Wed, 12 Oct 2011 12:00:00 GMT http://searchenginewatch.com/article/2116454/The-7-Principles-of-Bulk-Outreach-for-Link-Building Garrett French http://searchenginewatch.com/article/2108957/Relationship-Link-Building-An-Interview-with-Paul-May-of-BuzzStream Paul May is the CEO and a co-founder of BuzzStream. He has spent most of the last 15 years either starting or working on early stage startups. In this Q&A, May talks relationship building and shares some content-based link building strategies. Wed, 14 Sep 2011 10:30:00 GMT http://searchenginewatch.com/article/2108957/Relationship-Link-Building-An-Interview-with-Paul-May-of-BuzzStream Garrett French http://searchenginewatch.com/article/2101609/Outreach-Advice-for-Large-Scale-Guest-Post-Campaigns Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This article advises on the end stage of a guest publishing cycle - outreach for placement. Tue, 16 Aug 2011 11:00:00 GMT http://searchenginewatch.com/article/2101609/Outreach-Advice-for-Large-Scale-Guest-Post-Campaigns Garrett French http://searchenginewatch.com/article/2094873/The-Agencys-Guide-to-Building-Links-and-Expertise-with-Guest-Placement-Campaigns Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge the viability, and scale, of campaign your target market can reasonably allow. Tue, 19 Jul 2011 11:00:00 GMT http://searchenginewatch.com/article/2094873/The-Agencys-Guide-to-Building-Links-and-Expertise-with-Guest-Placement-Campaigns Garrett French http://searchenginewatch.com/article/2080325/17-Tips-for-Tip-Based-Content-How-to-Research-Scale-Promote A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals. Tue, 21 Jun 2011 13:00:00 GMT http://searchenginewatch.com/article/2080325/17-Tips-for-Tip-Based-Content-How-to-Research-Scale-Promote Garrett French http://searchenginewatch.com/article/2073200/3-Step-Prospecting-for-Highly-Productive-Link-Building-Queries Using a simple three-step process can deliver phenomenal results for link prospectors during the link building opportunity discovery process. Here's how it works.  The link prospector: Searches and qualifies for the opportunity type (gu... Tue, 24 May 2011 11:00:00 GMT http://searchenginewatch.com/article/2073200/3-Step-Prospecting-for-Highly-Productive-Link-Building-Queries Garrett French http://searchenginewatch.com/article/2066441/Buy-Cycle-Link-Building-A-Content-Marketing-Guide-for-Link-Strategists How content marketers and link builders can play nicely together to build referral traffic by creating informative, high quality, or purchase-inducing content. Tue, 26 Apr 2011 13:01:00 GMT http://searchenginewatch.com/article/2066441/Buy-Cycle-Link-Building-A-Content-Marketing-Guide-for-Link-Strategists Garrett French http://searchenginewatch.com/article/2066767/B2B-Link-Building-Queries-for-Industry-Engagers-and-Content-Marketers Introducing two more categories of phrases that can unlock link building opportunities in B2B link prospecting. Tue, 29 Mar 2011 09:01:00 GMT http://searchenginewatch.com/article/2066767/B2B-Link-Building-Queries-for-Industry-Engagers-and-Content-Marketers Garrett French http://searchenginewatch.com/article/2067854/Resource-Page-Cocitation-Analysis-for-Authority-Link-Builders-and-Other-Content-Marketers By using this six-step process, link builders can determine what's in demand and the quality and characteristics of the most link-worthy content for their vertical. Tue, 01 Mar 2011 12:30:00 GMT http://searchenginewatch.com/article/2067854/Resource-Page-Cocitation-Analysis-for-Authority-Link-Builders-and-Other-Content-Marketers Garrett French http://searchenginewatch.com/article/2066529/The-New-School-of-Link-Prospecting-Keyword-Research-4-Tools-2-Tips Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects. Tue, 01 Feb 2011 16:00:00 GMT http://searchenginewatch.com/article/2066529/The-New-School-of-Link-Prospecting-Keyword-Research-4-Tools-2-Tips Garrett French http://searchenginewatch.com/article/2065816/How-to-Find-Safe-Valuable-and-Scalable-Link-Building-Opportunities A guide for finding trustworthy links that drive the right traffic to your site. Thu, 28 Oct 2010 07:01:00 GMT http://searchenginewatch.com/article/2065816/How-to-Find-Safe-Valuable-and-Scalable-Link-Building-Opportunities Garrett French http://searchenginewatch.com/article/2065558/25-Social-Media-Link-Building-Queries-for-Content-Promotion These queries will help you find niche-specific targets that are more likely to connect your content with a linking audience and an engaged community. Thu, 30 Sep 2010 04:01:00 GMT http://searchenginewatch.com/article/2065558/25-Social-Media-Link-Building-Queries-for-Content-Promotion Garrett French http://searchenginewatch.com/article/2064302/Link-Building-Query-Theory-7-Crucial-Keyword-Types-for-Link-Prospect-Querying These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. Thu, 02 Sep 2010 06:01:00 GMT http://searchenginewatch.com/article/2064302/Link-Building-Query-Theory-7-Crucial-Keyword-Types-for-Link-Prospect-Querying Garrett French