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SearchEngineWatch.com
SEW Weekly Apr 25- May 2, 2013
Industry SEO PPC Analytics Social Local Mobile Video Companies Technology

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Industry
How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action
April 30, 2013 - There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it.
Erin Everhart  |  Print version  |  Back to top
SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
April 29, 2013 - The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Greg Jarboe  |  Print version  |  Back to top
Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More
April 29, 2013 - One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week.
Danny Goodwin  |  Print version  |  Back to top
Here's What Google's Labeled Search Results Could Look Like in Europe Here's What Google's Labeled Search Results Could Look Like in Europe
April 26, 2013 - The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google's results might soon look like.
Danny Goodwin  |  Print version  |  Back to top

SEO
Patch.com, Huffington Post Dominate Google News Results [Study] Patch.com, Huffington Post Dominate Google News Results [Study]
May 1, 2013 - A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com.
Jennifer Slegg  |  Print version  |  Back to top
Awesome Frickin' Content Awesome Frickin' Content
May 1, 2013 - Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and publishing.
Grant Simmons  |  Print version  |  Back to top
4 Frustrations for In-House SEOs 4 Frustrations for In-House SEOs
May 1, 2013 - Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead.
Simon Heseltine  |  Print version  |  Back to top
5 Rules to Effectively Use Press Releases for Links 5 Rules to Effectively Use Press Releases for Links
May 1, 2013 - There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way.
Jennifer Van Iderstyne  |  Print version  |  Back to top
Are You Making These 5 Basic SEO Mistakes? Are You Making These 5 Basic SEO Mistakes?
April 30, 2013 - Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.
Danny Goodwin  |  Print version  |  Back to top
.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed
April 30, 2013 - Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links.
Ken Lyons  |  Print version  |  Back to top
Website Indexation Audit: How to Find & Remove Non-Essential Content Website Indexation Audit: How to Find & Remove Non-Essential Content
April 29, 2013 - Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it up.
Josh McCoy  |  Print version  |  Back to top
How to Create Effective Content to Help SEO & Sales: 3 Top Ideas How to Create Effective Content to Help SEO & Sales: 3 Top Ideas
April 29, 2013 - When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Purna Virji  |  Print version  |  Back to top
Top Google Website Optimization Resources Top Google Website Optimization Resources
April 26, 2013 - From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
Matt Morgan  |  Print version  |  Back to top
Rise of the New School SEO Professional Rise of the New School SEO Professional
April 25, 2013 - There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?
Andrew Delamarter  |  Print version  |  Back to top

PPC
Killer PPC Testing Using an Ad Testing Matrix Killer PPC Testing Using an Ad Testing Matrix
April 30, 2013 - The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.
Melissa Mackey  |  Print version  |  Back to top
Google Active View Format Gets Accreditation Google Active View Format Gets Accreditation
April 30, 2013 - Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
Susan Kuchinskas  |  Print version  |  Back to top
Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report] Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]
April 29, 2013 - Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
Susan Kuchinskas  |  Print version  |  Back to top

Analytics
A 7-Step Landing Page Template to Convert Prospects into Leads A 7-Step Landing Page Template to Convert Prospects into Leads
April 29, 2013 - If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions.
Howard Jacobson  |  Print version  |  Back to top
New Google Analytics Interactive Tool: Customer Journey to Online Purchase New Google Analytics Interactive Tool: Customer Journey to Online Purchase
April 25, 2013 - The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions.
Thom Craver  |  Print version  |  Back to top

Social
Twitter Ads Self-Serve Platform Opens to All U.S. Users Twitter Ads Self-Serve Platform Opens to All U.S. Users
May 1, 2013 - Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Mary Lisbeth D'Amico  |  Print version  |  Back to top
Google Kills Meebo Bar to Focus on Google+ Sign-In Google Kills Meebo Bar to Focus on Google+ Sign-In
April 30, 2013 - Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6.
Dave Neal  |  Print version  |  Back to top
Comedy Central Brings #ComedyFest to Twitter Comedy Central Brings #ComedyFest to Twitter
April 28, 2013 - The comedy cable network and social media platform have teamed up to launch #ComedyFest, the "first-ever celebration of comedy and comedians to be programmed on Twitter." The laughs start tomorrow and will be provided by more than 50 comedians.
Lisa Lacy  |  Print version  |  Back to top
10 Vital Steps to Building Social Influence 10 Vital Steps to Building Social Influence
April 25, 2013 - Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning and effort. Here are 10 lessons in how to influence and inspire others to action.
Rebecca Murtagh  |  Print version  |  Back to top

Local
International Expansion: Break Down Barriers With Google+ Hangouts International Expansion: Break Down Barriers With Google+ Hangouts
April 25, 2013 - Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating you from your clients, customers, or your own staff.
Amanda DiSilvestro  |  Print version  |  Back to top

Mobile
46% of Searchers Now Use Mobile Exclusively to Research [Study] 46% of Searchers Now Use Mobile Exclusively to Research [Study]
May 1, 2013 - New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity.
Jessica Lee  |  Print version  |  Back to top
You Can Now Get Google Now on iPhone, iPad You Can Now Get Google Now on iPhone, iPad
April 29, 2013 - Google is bringing its Now predictive search platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself.
Shaun Nichols  |  Print version  |  Back to top
How to Create a Mobile Content Strategy How to Create a Mobile Content Strategy
April 26, 2013 - Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.
Christina Zila  |  Print version  |  Back to top

Video
Video Ad Views Hit All-Time High: 13 Billion Video Ad Views Hit All-Time High: 13 Billion
April 26, 2013 - The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Greg Jarboe  |  Print version  |  Back to top

Companies
Google Adds Android App Activity to Search Results Google Adds Android App Activity to Search Results
May 1, 2013 - Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
James Dohnert  |  Print version  |  Back to top
New Bing Logo: Here's What It Might Soon Look Like New Bing Logo: Here's What It Might Soon Look Like
April 29, 2013 - Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine. Could this logo soon become Bing's logo?
Danny Goodwin  |  Print version  |  Back to top
Bing Search Now Delivers Anywhere From 4 to 14 Results Bing Search Now Delivers Anywhere From 4 to 14 Results
April 29, 2013 - Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's first organic result. If you don't find what you're looking for, Bing may show 12 or 14 results after an unsuccessful search.
Thom Craver  |  Print version  |  Back to top
Google Buys Startup Wavii in Move to Boost Knowledge Graph Google Buys Startup Wavii in Move to Boost Knowledge Graph
April 27, 2013 - Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online news into topics the users most care about, confirmed the news in a post on their website.
Rosalie Marshall  |  Print version  |  Back to top
Google Reports Surge in Government Takedown Requests Google Reports Surge in Government Takedown Requests
April 27, 2013 - Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its platforms.
James Dohnert  |  Print version  |  Back to top
Google Kills Instant Previews, Adds New Drop-Down Menu to Search Results Google Kills Instant Previews, Adds New Drop-Down Menu to Search Results
April 26, 2013 - Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+.
Danny Goodwin  |  Print version  |  Back to top
Google Doodle Spotlights Ella Fitzgerald Google Doodle Spotlights Ella Fitzgerald
April 25, 2013 - The "Queen of Jazz" is in the spotlight today on Google's homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million albums.
Danny Goodwin  |  Print version  |  Back to top

Technology
How to Successfully Launch a New Website & Refresh Your Brand How to Successfully Launch a New Website & Refresh Your Brand
April 28, 2013 - Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand.
Joe Griffin  |  Print version  |  Back to top

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