Having trouble reading this email? View the online version.

SearchEngineWatch.com
SEW Weekly Jul 26- Aug 2, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

SEW RSS RSS Like sewatch on Facebook Like Follow @sewatch on Twitter Follow
Industry
Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye
August 1, 2014 - Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors for which a writer could ask.
Kristine Schachinger  |  Print version  |  Back to top
Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
July 30, 2014 - The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs".
Ashley Zeckman  |  Print version  |  Back to top

SEO
30% of Traffic to Insurance Sites Came from Search in June 30% of Traffic to Insurance Sites Came from Search in June
August 1, 2014 - Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive.
Jessica Lee  |  Print version  |  Back to top
How to Eventually Become a Millionaire Using Your SEO Knowledge How to Eventually Become a Millionaire Using Your SEO Knowledge
August 1, 2014 - There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts.
Peter van der Graaf  |  Print version  |  Back to top
New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit
July 31, 2014 - Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
Jessica Lee  |  Print version  |  Back to top
Maybe We Should Break Up With Google Maybe We Should Break Up With Google
July 30, 2014 - Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
Jennifer Van Iderstyne  |  Print version  |  Back to top
5 Most Important Takeaways From the Link Building Survey 2014 5 Most Important Takeaways From the Link Building Survey 2014
July 29, 2014 - A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
Jon Ball  |  Print version  |  Back to top

PPC
Google Introduces Product Ratings on PLAs Google Introduces Product Ratings on PLAs
July 30, 2014 - Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.
Jessica Lee  |  Print version  |  Back to top
17 Keys to Success in Social PPC 17 Keys to Success in Social PPC
July 29, 2014 - While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
Melissa Mackey  |  Print version  |  Back to top
New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
July 28, 2014 - Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks.
Larry Kim  |  Print version  |  Back to top
Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report] Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
July 28, 2014 - In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo.
Ashley Zeckman  |  Print version  |  Back to top

Analytics
Fake Googlebot Activity up 61% [Report] Fake Googlebot Activity up 61% [Report]
August 1, 2014 - One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits.
Kristine Schachinger  |  Print version  |  Back to top
Google Analytics Helps You Filter Spider and Bot Traffic Google Analytics Helps You Filter Spider and Bot Traffic
July 31, 2014 - Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.
Thom Craver  |  Print version  |  Back to top

Social
Twitter Buys Image Search Company Madbits Twitter Buys Image Search Company Madbits
August 1, 2014 - Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that they were joining Twitter.
Ashley Zeckman  |  Print version  |  Back to top
3 Ways to Extend Your Products Into Social This Holiday 3 Ways to Extend Your Products Into Social This Holiday
July 30, 2014 - Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.
Dave Schwartz  |  Print version  |  Back to top
Twitter Cards: A Quick Start Guide Twitter Cards: A Quick Start Guide
July 28, 2014 - Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
Chuck Price  |  Print version  |  Back to top
10 Social Media PR Lessons From #OITNB 10 Social Media PR Lessons From #OITNB
July 28, 2014 - With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black".
Lisa Buyer  |  Print version  |  Back to top
6 Tips for Writing Successful LinkedIn Articles 6 Tips for Writing Successful LinkedIn Articles
July 28, 2014 - LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here's how to write articles that will succeed on LinkedIn.
Amanda DiSilvestro  |  Print version  |  Back to top

Local
Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data
July 31, 2014 - Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
Pierre Zarokian  |  Print version  |  Back to top
Defining Local SEO KPIs & How to Measure Them for Maximum ROI Defining Local SEO KPIs & How to Measure Them for Maximum ROI
July 31, 2014 - With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
Bill Connard  |  Print version  |  Back to top

Webinars Upcoming Events
ClickZ Live Hong Kong ClickZ Live Hong Kong
August 5-7, 2014
ClickZ Live San Francisco ClickZ Live San Francisco
August 11-14, 2014
SES Denver SES Denver
October 16, 2014
ClickZ Live Chicago ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok ClickZ Live Bangkok
November 12, 2014
Featured Jobs White Papers
  • Customer Service Representative
    Customer Service Representative (Common Sense Publishing) - Delray Beach - Do you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment? If so, an...
  • Business Intelligence and Reporting Analyst
    Business Intelligence and Reporting Analyst (Stansberry and Associates) - Baltimore - Stansberry and Associates is seeking a driven individual to fill the Business...
  • Internet Marketing Campaign Manager
    Internet Marketing Campaign Manager (Straight North, LLC) - Fort Mill - We are looking for a talented Internet Marketing Campaign Manager to join the team at our...
[*track.css*] [*track.pix*]