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SearchEngineWatch.com
SEW Weekly Jul 18-25, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

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Industry
Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests
July 25, 2014 - Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests.
Carly Page  |  Print version  |  Back to top
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey] Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
July 22, 2014 - Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report.
Danny Goodwin  |  Print version  |  Back to top
Blogger Fined for Top-Ranked Restaurant Review Blogger Fined for Top-Ranked Restaurant Review
July 21, 2014 - French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business.
Ashley Zeckman  |  Print version  |  Back to top
Hidden From Google: New Website Reveals 'Forgotten' Search Results Hidden From Google: New Website Reveals 'Forgotten' Search Results
July 18, 2014 - In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From Google, the goal of the website is provide a list of the censored search terms, censored links, and the source.
Ashley Zeckman  |  Print version  |  Back to top

SEO
How to Ensure Your SEO Strategy Delivers the Right Traffic How to Ensure Your SEO Strategy Delivers the Right Traffic
July 23, 2014 - When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
Jay Taylor  |  Print version  |  Back to top
Managing Your Robots.txt File Effectively Managing Your Robots.txt File Effectively
July 22, 2014 - Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
Josh McCoy  |  Print version  |  Back to top
What is Link Building? What is Link Building?
July 21, 2014 - Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
Jon Ball  |  Print version  |  Back to top

PPC
How to Make AdWords Paid Search Work for You – 7 Important Steps How to Make AdWords Paid Search Work for You – 7 Important Steps
July 25, 2014 - Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well.
Diane Pease  |  Print version  |  Back to top
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey] SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
July 24, 2014 - A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
Jessica Lee  |  Print version  |  Back to top
Apparel PPC: Zappos Dominates the Competition Apparel PPC: Zappos Dominates the Competition
July 22, 2014 - When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
Ashley Zeckman  |  Print version  |  Back to top
3 New Bing Ads Geotargeting Features Now Available 3 New Bing Ads Geotargeting Features Now Available
July 22, 2014 - Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
Jessica Lee  |  Print version  |  Back to top
Marin Adds Google Shopping Campaign Management Marin Adds Google Shopping Campaign Management
July 21, 2014 - Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
Jessica Lee  |  Print version  |  Back to top
The Evolution of Audience Targeting: 3 Opportunities for Marketers The Evolution of Audience Targeting: 3 Opportunities for Marketers
July 21, 2014 - More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating.
Kelly Wrather  |  Print version  |  Back to top
Remarketing Across Ad Exchanges With DoubleClick Search Remarketing Across Ad Exchanges With DoubleClick Search
July 18, 2014 - DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature.
Jennifer Johnstone  |  Print version  |  Back to top

Social
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
July 25, 2014 - Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it.
Travis Bernard  |  Print version  |  Back to top
PR for SEO: Advanced Social Media Tips to Engage With Media Influencers PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
July 21, 2014 - Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts.
Purna Virji  |  Print version  |  Back to top

Local
Foursquare Upgrades App, Transitions Check-Ins to Swarm Foursquare Upgrades App, Transitions Check-Ins to Swarm
July 24, 2014 - Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.
Ashley Zeckman  |  Print version  |  Back to top
Listing Management: The Required Foundation for Local SEO Listing Management: The Required Foundation for Local SEO
July 24, 2014 - Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
Jon Schepke  |  Print version  |  Back to top
Ripoff Report to Revise Removal Policy: May Accept Court Orders Ripoff Report to Revise Removal Policy: May Accept Court Orders
July 23, 2014 - Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
Pierre Zarokian  |  Print version  |  Back to top

Mobile
New App-Based Search Engine Startup Relcy Tries to Reset SEO New App-Based Search Engine Startup Relcy Tries to Reset SEO
July 22, 2014 - The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
Dan Cristo  |  Print version  |  Back to top

Video
Google Showing Far Less Video Snippets in Search Results Google Showing Far Less Video Snippets in Search Results
July 18, 2014 - If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.
Danny Goodwin  |  Print version  |  Back to top

Content
Using Majestic's Topical Trust Flow to Find Online PR Opportunities Using Majestic's Topical Trust Flow to Find Online PR Opportunities
July 23, 2014 - Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
Ken McGaffin  |  Print version  |  Back to top
How to Optimize Your Content Strategy With Social Listening How to Optimize Your Content Strategy With Social Listening
July 23, 2014 - If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy.
Justin Freid  |  Print version  |  Back to top
4 Amazing Things You Simply Must Know About Sensational Headlines 4 Amazing Things You Simply Must Know About Sensational Headlines
July 22, 2014 - If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
Nathan Safran  |  Print version  |  Back to top

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