Having trouble reading this email? View the online version.

SearchEngineWatch.com
SEW Weekly Oct 18-25, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

SEW RSS RSS Like sewatch on Facebook Like Follow @sewatch on Twitter Follow
Industry
Disney Dominates Halloween Keyword Ad Spend Disney Dominates Halloween Keyword Ad Spend
October 23, 2014 - Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Ashley Zeckman  |  Print version  |  Back to top
The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections
October 22, 2014 - Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.
Ashley Zeckman  |  Print version  |  Back to top
Gmail, Google+, and Hangouts Suffer Outage Across Europe Gmail, Google+, and Hangouts Suffer Outage Across Europe
October 22, 2014 - The hour-long problem sees services replaced with 500-error messages.
Carly Page  |  Print version  |  Back to top
Bing Ads Improves Speed, Bidding, and Targeting Bing Ads Improves Speed, Bidding, and Targeting
October 21, 2014 - A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.
Mike O'Brien  |  Print version  |  Back to top
Google to Fight Piracy by Modifying Search Algorithms Google to Fight Piracy by Modifying Search Algorithms
October 20, 2014 - Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.
Lee Bell  |  Print version  |  Back to top
Google's Profits Decline as It Spends Heavily in Q3 Google's Profits Decline as It Spends Heavily in Q3
October 20, 2014 - The company's earnings slip 5 percent as Google ups its spending.
Carly Page  |  Print version  |  Back to top
Existential Questions About the Future of Search Existential Questions About the Future of Search
October 20, 2014 - In the coming years, SEO will more than likely change as search keeps evolving to better meet technological advancements and user behavior.
Uri Bar-Joseph  |  Print version  |  Back to top

SEO
People Build Links People Build Links
October 23, 2014 - Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
Peter van der Graaf  |  Print version  |  Back to top
Penguin 3.0: A Proven Roadmap to Recovery Penguin 3.0: A Proven Roadmap to Recovery
October 22, 2014 - Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.
Marcela De Vivo  |  Print version  |  Back to top
Google Panda and the High Risk of Using Aggressive or Deceptive Advertising Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
October 22, 2014 - Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
Glenn Gabe  |  Print version  |  Back to top
Search Engine Marketing Checklist for Hotel Marketers Search Engine Marketing Checklist for Hotel Marketers
October 21, 2014 - In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
Gordon Choi  |  Print version  |  Back to top
Penguin 3.0 Born One Year After Its Predecessor Penguin 3.0 Born One Year After Its Predecessor
October 21, 2014 - One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
Ashley Zeckman  |  Print version  |  Back to top
[#SESDENVER] Could Google+ Be the Future of SEO? [#SESDENVER] Could Google+ Be the Future of SEO?
October 20, 2014 - At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the key to boosting SEO rankings.
Emily Alford  |  Print version  |  Back to top
PageRank Dead? – What Will Replace the "Green Standard?" PageRank Dead? – What Will Replace the "Green Standard?"
October 20, 2014 - Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
Chuck Price  |  Print version  |  Back to top

PPC
Are You Avoiding These 3 Trouble Areas in International PPC? Are You Avoiding These 3 Trouble Areas in International PPC?
October 24, 2014 - What are some of the most common problems international brands face in their paid search management?
Pauline Jakober  |  Print version  |  Back to top
6 Ways to Prepare Your B2B PPC Account for the Holidays 6 Ways to Prepare Your B2B PPC Account for the Holidays
October 21, 2014 - Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
Melissa Mackey  |  Print version  |  Back to top

Analytics
Bing Ads Launches Universal Event Tracking Bing Ads Launches Universal Event Tracking
October 23, 2014 - Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
Lisa Raehsler  |  Print version  |  Back to top

Social
3 Ways to Form More Integrated Social and SEO Teams 3 Ways to Form More Integrated Social and SEO Teams
October 24, 2014 - Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.
Brittney Sheffield  |  Print version  |  Back to top
Facebook Ads: Lessons From the Trenches Facebook Ads: Lessons From the Trenches
October 22, 2014 - Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.
John Lee  |  Print version  |  Back to top

Local
Finding Local Search Success, Post-Pigeon and Penguin 3.0 Finding Local Search Success, Post-Pigeon and Penguin 3.0
October 23, 2014 - In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
Bill Connard  |  Print version  |  Back to top

Mobile
Mobile Ad Revenues Soar as Search and Directories Flatten Out Mobile Ad Revenues Soar as Search and Directories Flatten Out
October 23, 2014 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
Emily Alford  |  Print version  |  Back to top

Webinars Upcoming Events
ClickZ Live Chicago ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok ClickZ Live Bangkok
November 11-12, 2014
ClickZ Live Singapore ClickZ Live Singapore
December 2-4, 2014
SES London SES London
February 9-11, 2015
Featured Jobs White Papers
  • Retention Marketing Associate
    Retention Marketing Associate (The Oxford Club) - Baltimore - The Oxford Club has an opening for a Retention Marketing Associate. We are seeking an extremely...
  • E-Letter Managing Editor--Stephen Petranek’s Tomorrow in Review
    E-Letter Managing Editor--Stephen Petranek’s Tomorrow in Review (Agora Financial) - Baltimore - We’re looking for a talented, persuasive storyteller who can...
  • Executive Assistant
    Executive Assistant (Agora Inc. ) - Baltimore - Agora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD is seeking an...
[*track.css*] [*track.pix*]