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SearchEngineWatch.com
SEW Weekly May 19-26, 2012
Industry SEO PPC Analytics Social Local Mobile Video Companies Technology

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Industry
Google Didn't Infringe on Oracle Patents, Jury Finds Google Didn't Infringe on Oracle Patents, Jury Finds
May 25, 2012 - The ruling brings an end to second phase in the ongoing battle over Android's use of Java code. Oracle had previously won a partial victory on the matter of copyright infringement, though the jury remained split on other elements of the case.
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Google Copyright URL Removal Requests Top 1.2 Million Google Copyright URL Removal Requests Top 1.2 Million
May 25, 2012 - Google reports it receives over 250,000 requests to take down URLs accused of copyright infringement each week. In the past month, Google has received requests from 1,000 copyright owners to remove pages from 24,000 websites from search results.
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Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry
May 22, 2012 - European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the deal is a positive step forward in addressing the concerns they also have with the firm.
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Facebook Privacy Lawsuit Seeks $15 Billion Facebook Privacy Lawsuit Seeks $15 Billion
May 21, 2012 - Hours before its IPO, Facebook was hit with a $15 billion lawsuit, alleging that the social network knowingly infringed on user privacy when it used browser cookies to track activity. The suit included more than 20 complainants.
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Google-Motorola Deal Gains China's Approval Google-Motorola Deal Gains China's Approval
May 21, 2012 - Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition of Motorola. The deal is expected to be closed by this Wednesday, with the requirement that the Android system remain free and open to use for five years.
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SEO
7 Reasons Content Marketing is Better Than Link Building 7 Reasons Content Marketing is Better Than Link Building
May 25, 2012 - Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why.
Kevin Gibbons  |  Print version  |  Back to top
Lost on Google: Small Businesses Seek Answers After Penguin Update Lost on Google: Small Businesses Seek Answers After Penguin Update
May 24, 2012 - A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google.
Danny Goodwin  |  Print version  |  Back to top
Internal Linking to Promote Keyword Clusters Internal Linking to Promote Keyword Clusters
May 24, 2012 - A logical and well-coded site architecture that serves your visitors is critical. Here’s how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links.
Dave Davies  |  Print version  |  Back to top
Future of SEO: Investment, Innovation & Integration Future of SEO: Investment, Innovation & Integration
May 24, 2012 - It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.
Andy Betts  |  Print version  |  Back to top
Practical Post-Penguin Marketing Ideas for Small Business Practical Post-Penguin Marketing Ideas for Small Business
May 24, 2012 - A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips for small businesses on how to adapt and launch diverse and creative marketing strategies.
Adam Stetzer  |  Print version  |  Back to top
Five Questions A Good Link Builder Should Be Able To Answer Five Questions A Good Link Builder Should Be Able To Answer
May 23, 2012 - The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions.
Eric Ward  |  Print version  |  Back to top
Harvesting Questions for Content Ideas Harvesting Questions for Content Ideas
May 23, 2012 - Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular questions for your niche to build content around? Here are some ideas, which range from pedestrian to more advanced tactics.
Ken Lyons  |  Print version  |  Back to top
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
May 23, 2012 - With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out of users social bubbles of influence and becoming prone to unintentional information isolation.
Nathan Safran  |  Print version  |  Back to top
5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden 5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden
May 22, 2012 - SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges.
Miranda Miller  |  Print version  |  Back to top
Bing Offers 5 Tips for Google Penguin & Panda Victims Bing Offers 5 Tips for Google Penguin & Panda Victims
May 22, 2012 - Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point.
Miranda Miller  |  Print version  |  Back to top
SEO, Why You Are Doing it Wrong SEO, Why You Are Doing it Wrong
May 22, 2012 - Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.
Jonathan Allen  |  Print version  |  Back to top
Google & Link Schemes - Several Shades of Gray Google & Link Schemes - Several Shades of Gray
May 22, 2012 - What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter. This post examines each of the examples of link schemes provided by Google.
Mark Jackson  |  Print version  |  Back to top

PPC
Google Tests "Ads Related to" Notation Above PPC Ads Google Tests "Ads Related to" Notation Above PPC Ads
May 23, 2012 - Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads related to" notation appears for certain search queries. A similar test appeared last year but was never fully rolled out.
John Rampton  |  Print version  |  Back to top
Disney, Las Vegas Top Searched Travel Destinations in Early 2012 Disney, Las Vegas Top Searched Travel Destinations in Early 2012
May 23, 2012 - If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo.
Miranda Miller  |  Print version  |  Back to top
Paid Search Peak Times: Gain Hourly Insights About Your Competitors Paid Search Peak Times: Gain Hourly Insights About Your Competitors
May 23, 2012 - Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can provide valuable insights that help you optimize to variances throughout the day and respond to consumer demand.
Jason Tabeling  |  Print version  |  Back to top
Google AdWords Auction Insights Reveals Who You're Competing Against Google AdWords Auction Insights Reveals Who You're Competing Against
May 22, 2012 - The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data compares you to your competitors in the auction.
Lisa Raehsler  |  Print version  |  Back to top

Social
6 Tools to Manage Your Twitter Followers 6 Tools to Manage Your Twitter Followers
May 21, 2012 - Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
Duncan Parry  |  Print version  |  Back to top
4 Ways to Rethink a Facebook Advertising Campaign 4 Ways to Rethink a Facebook Advertising Campaign
May 21, 2012 - Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
John Lynch  |  Print version  |  Back to top
For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study] For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study]
May 21, 2012 - Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
Miranda Miller  |  Print version  |  Back to top

Local
5 Essential Components of Localized Marketing Strategy for National Brands 5 Essential Components of Localized Marketing Strategy for National Brands
May 23, 2012 - Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
Jon Schepke  |  Print version  |  Back to top

Mobile
Google Updates Search App for iPhone, iPad Google Updates Search App for iPhone, iPad
May 25, 2012 - Google has released a new version of its iPhone search app, boasting a revamped interface, full screen image searches and improved search speeds. The update makes app pages load faster and autocomplete search suggestions appear more quickly.
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Mobile Local Monetization: How & Where is it Happening? Mobile Local Monetization: How & Where is it Happening?
May 25, 2012 - How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬- including Yelp, Foursquare, and Facebook - could (as some already have) build on.
Michael Boland  |  Print version  |  Back to top
12 Must-Have Apps for the Mobile Community Manager 12 Must-Have Apps for the Mobile Community Manager
May 24, 2012 - Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad).
Ron Schott  |  Print version  |  Back to top

Video
Instagram for Video: Searching for the Next Big Thing Instagram for Video: Searching for the Next Big Thing
May 22, 2012 - Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.
Eli Goodman  |  Print version  |  Back to top
Record 9.5 Billion Video Ads Were Viewed in April 2012 Record 9.5 Billion Video Ads Were Viewed in April 2012
May 22, 2012 - 181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month with nearly 9.5 billion views, representing 1 in 5 videos viewed online that month.
Greg Jarboe  |  Print version  |  Back to top

Companies
Yahoo Axis Launches With Visual Search, Instant Previews Yahoo Axis Launches With Visual Search, Instant Previews
May 25, 2012 - Yahoo Axis displays search results for the iPhone, iPad or desktop browsers, without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search.
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Baidu: We Do Semantic Search Better Than Google Baidu: We Do Semantic Search Better Than Google
May 25, 2012 - Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new, and Baidu has been doing it better since 2009
Adaline Lau  |  Print version  |  Back to top
Bing Visual Search Vanishes Down Memory Hole Bing Visual Search Vanishes Down Memory Hole
May 24, 2012 - Have you seen Bing Visual Search lately? Probably not. The feature – introduced as the search equivalent of walking into a store and visually browsing products – has quietly vanished, along with the blog post announcing its arrival.
John Rampton  |  Print version  |  Back to top
Larry Page Looks Beyond Today at Zeitgeist 2012, Talks Search, Priorities & Big Bets Larry Page Looks Beyond Today at Zeitgeist 2012, Talks Search, Priorities & Big Bets
May 24, 2012 - Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time reiterating the rapid-fire changes at Google and explaining their evolutionary motivations over the past year.
Miranda Miller  |  Print version  |  Back to top
Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play
May 23, 2012 - Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then share them. The Google Doodle is in honor of the 78th birthday of electronic music pioneer Bob Moog.
Miranda Miller  |  Print version  |  Back to top
Doodle 4 Google 2012 Winner Travels to Pirate Times Doodle 4 Google 2012 Winner Travels to Pirate Times
May 21, 2012 - It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012.
Miranda Miller  |  Print version  |  Back to top
Yahoo to Sell Half of Alibaba Stake for $7.1 Billion Yahoo to Sell Half of Alibaba Stake for $7.1 Billion
May 21, 2012 - Yahoo holds a 40 percent stake in Alibaba, but will be able to reduce this by half. The deal also includes provision for a share buy-back plan for Yahoo and a potential IPO by Alibaba. Sale proceeds will be returned to Yahoo shareholders.
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Technology
Google Search Results Alert Users of DNSChanger Trojan Infection Google Search Results Alert Users of DNSChanger Trojan Infection
May 25, 2012 - Google is embarking on an awareness-raising program that will see it notify, via its own search results pages, roughly half a million users that they may be on the brink of losing their internet connection as a result of a malware infection.
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Google Chrome Becomes World's Most Popular Web Browser Google Chrome Becomes World's Most Popular Web Browser
May 21, 2012 - Google Chrome overtook Microsoft's Internet Explorer to become the world's most popular web browser for a full week for the first time in its history. Chrome enjoyed a week-long surge in use between May 14 and 20, according to StatCounter.
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Webinars Upcoming Events
SES Toronto SES Toronto
June 11-13, 2012
SES San Francisco SES San Francisco
August 13-17, 2012
SES Hong Kong SES Hong Kong
September 10-12, 2012
SES Berlin SES Berlin
October 11, 2012
SES Chicago SES Chicago
November 12-16, 2012
SES Singapore SES Singapore
November 19-21, 2012
Featured Jobs White Papers
  • Gaiam: SEO Specialist
    40 - 50 K: Gaiam: Gaiam, Inc. (NASDAQ: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network of 67,000 doors, over 12,000 store a digital distribution platform more than 8 million direct customers, Louisville
  • Straight North: SEO Specialist
    DOE: Straight North: Straight North is seeking to hire a talented SEO Specialist with a passion for increasing rankings and organic traffic. You will be working under our Director of SEO to manage the ongoing optimization of client websites. Oak Brook, IL
  • BS Central: Experienced Bookkeepers/sales personnel
    $40 hr: BS Central: They will be responsible for a number of field assignments which includes: visiting various business establishments,comparing and reporting on various market trends,collecting and entering data New York
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