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SearchEngineWatch.com
SEW Weekly Sep 12-19, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

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Industry
Search Agency Covario Acquired, but its Saas Tools Remain Independent Search Agency Covario Acquired, but its Saas Tools Remain Independent
September 18, 2014 - Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
Jessica Lee  |  Print version  |  Back to top
Bing Predicts Weighs in on Scottish Independence Vote Bing Predicts Weighs in on Scottish Independence Vote
September 17, 2014 - As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum.
Lisa Lacy  |  Print version  |  Back to top
Germany Wants Access to Google's Search Algorithm Germany Wants Access to Google's Search Algorithm
September 16, 2014 - German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.
Dave Neal  |  Print version  |  Back to top
Link Source in Google Knowledge Graph is Something of a Coin Toss Link Source in Google Knowledge Graph is Something of a Coin Toss
September 16, 2014 - Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
Ashley Zeckman  |  Print version  |  Back to top
Google’s 10th Transparency Report Shows Government Requests are Rising Google’s 10th Transparency Report Shows Government Requests are Rising
September 16, 2014 - Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over the five-year reporting period.
Dave Neal  |  Print version  |  Back to top
Google Tests Knowledge Graph with “In the News” Google Tests Knowledge Graph with “In the News”
September 12, 2014 - The feature, which had disappeared by September 12, included a link to headlines and news within the Knowledge Graph.
Lisa Lacy  |  Print version  |  Back to top

SEO
Amazon and Google: Friends, Enemies or Frenemies? Amazon and Google: Friends, Enemies or Frenemies?
September 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Yuyu Chen  |  Print version  |  Back to top
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
September 18, 2014 - Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
Julie Joyce  |  Print version  |  Back to top
6 Crucial Link Building Strategies to Drive Quality Traffic 6 Crucial Link Building Strategies to Drive Quality Traffic
September 18, 2014 - Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Pratik Dholakiya  |  Print version  |  Back to top
Google Patent Aims to Use TV as a Signal in its Search Algorithm Google Patent Aims to Use TV as a Signal in its Search Algorithm
September 17, 2014 - A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.
Jessica Lee  |  Print version  |  Back to top
8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey 8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey
September 17, 2014 - One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
Ken McGaffin  |  Print version  |  Back to top
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
September 17, 2014 - Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
Jay Taylor  |  Print version  |  Back to top
For Every Link You Earn There Are Five More Worth Building For Every Link You Earn There Are Five More Worth Building
September 15, 2014 - How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.
Jon Ball  |  Print version  |  Back to top
The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance
September 15, 2014 - It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
Purna Virji  |  Print version  |  Back to top
3 Campaigns Your E-Commerce Account Should Have for Christmas 3 Campaigns Your E-Commerce Account Should Have for Christmas
September 15, 2014 - These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible and as fast-moving as your business.
Helena Clark  |  Print version  |  Back to top
Google Penguin 3.0 Likely in 2014, Says John Mueller Google Penguin 3.0 Likely in 2014, Says John Mueller
September 12, 2014 - In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall.
Lisa Lacy  |  Print version  |  Back to top
How to Speed Up the Link-Building Process How to Speed Up the Link-Building Process
September 12, 2014 - Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.
Matt Morgan  |  Print version  |  Back to top

PPC
Bing Rolls Out Tablet-Related Device Targeting Updates Bing Rolls Out Tablet-Related Device Targeting Updates
September 17, 2014 - After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
Ashley Zeckman  |  Print version  |  Back to top
How New gTLDs Fare in Search Marketing [Research] How New gTLDs Fare in Search Marketing [Research]
September 17, 2014 - Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
Jessica Lee  |  Print version  |  Back to top
Top Paid Search Keywords for Health Insurance Revealed [Study] Top Paid Search Keywords for Health Insurance Revealed [Study]
September 16, 2014 - AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.
Jessica Lee  |  Print version  |  Back to top
4 Things Search Marketers Can Do to Ensure a Happy Holiday 4 Things Search Marketers Can Do to Ensure a Happy Holiday
September 16, 2014 - With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
Kelly Wrather  |  Print version  |  Back to top
Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now
September 16, 2014 - With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.
Jennifer Bahr  |  Print version  |  Back to top
Bing Ads Enhances "Change History" Page Bing Ads Enhances "Change History" Page
September 15, 2014 - Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon.
Jessica Lee  |  Print version  |  Back to top
5 Questions to Consider When Thinking About Bidding on Brand Terms 5 Questions to Consider When Thinking About Bidding on Brand Terms
September 12, 2014 - Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?
Diane Pease  |  Print version  |  Back to top

Social
Four Reasons Google+ Might Still Be Alive After All Four Reasons Google+ Might Still Be Alive After All
September 16, 2014 - Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
Dan Cristo  |  Print version  |  Back to top

Local
Google's My Maps Upgrade Presents Opportunities for Local Search Google's My Maps Upgrade Presents Opportunities for Local Search
September 18, 2014 - Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.
Ashley Zeckman  |  Print version  |  Back to top
Apple Watch Opens New Doors in Local Search Apple Watch Opens New Doors in Local Search
September 12, 2014 - The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found.
Lisa Lacy  |  Print version  |  Back to top

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