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SearchEngineWatch.com
SEW Weekly Jun 24- Jul 1, 2013
Industry SEO PPC Analytics Social Local Mobile Video Companies Technology

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Industry
FTC Updates Search Engine Ad Disclosure Guidelines FTC Updates Search Engine Ad Disclosure Guidelines
June 26, 2013 - The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
Jennifer Slegg  |  Print version  |  Back to top
Opinion: Search Engines Not Responsible for Deleting Personal Data From Index Opinion: Search Engines Not Responsible for Deleting Personal Data From Index
June 26, 2013 - Google and other search engines don't have to delete sensitive personal information from their indexes because they aren't subject to privacy requirements under existing European data protection law, according to one advocate general.
Lee Bell  |  Print version  |  Back to top
How to Build Your Search Marketing Agency for the Future How to Build Your Search Marketing Agency for the Future
June 24, 2013 - As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing exponentially. Here are seven things every agency should consider to ensure future success.
Uri Bar-Joseph  |  Print version  |  Back to top

SEO
After Google Panda, Standout Content is Essential After Google Panda, Standout Content is Essential
July 1, 2013 - The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content.
Eric Enge  |  Print version  |  Back to top
Well-Timed Link Building: How to Capitalize on Popular Topics Well-Timed Link Building: How to Capitalize on Popular Topics
June 28, 2013 - Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's how to tune your content to attract links during all the separate phases of the life cycle of your products.
Peter van der Graaf  |  Print version  |  Back to top
4 Ways SEO Impacts B2B Content Marketing Initiatives 4 Ways SEO Impacts B2B Content Marketing Initiatives
June 28, 2013 - SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives.
Derek Edmond  |  Print version  |  Back to top
It's Frickin Hard to Build Links if Your Site Sucks It's Frickin Hard to Build Links if Your Site Sucks
June 27, 2013 - If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to dump time, energy, money, and general resources into it if the site's underdeveloped, lacks content, or is simply outdated.
Jon Ball  |  Print version  |  Back to top
Most Valuable Ecommerce Customers Come from Organic Search [Study] Most Valuable Ecommerce Customers Come from Organic Search [Study]
June 26, 2013 - Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses.
Jessica Lee  |  Print version  |  Back to top
How to Make Your Keywords Fit Your Marketing Messaging How to Make Your Keywords Fit Your Marketing Messaging
June 25, 2013 - There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
Erin Everhart  |  Print version  |  Back to top
Linkable Asset Strategy: How to Pick & Prioritize Assets Linkable Asset Strategy: How to Pick & Prioritize Assets
June 25, 2013 - You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for picking and prioritizing linkable asset development.
Ken Lyons  |  Print version  |  Back to top

PPC
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
July 1, 2013 - Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available. Instead, Google is steering users to their new Keyword Planner, which launched earlier this year.
Jennifer Slegg  |  Print version  |  Back to top
How I Learned to Stop Worrying and Love Enhanced Campaigns How I Learned to Stop Worrying and Love Enhanced Campaigns
June 27, 2013 - It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible.
Dave Schwartz  |  Print version  |  Back to top
AdWords Top Movers Report: What It Is & What It Should Be AdWords Top Movers Report: What It Is & What It Should Be
June 26, 2013 - A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve.
Justin Freid  |  Print version  |  Back to top
Google AdWords Dynamic Remarketing Launches For Merchants Google AdWords Dynamic Remarketing Launches For Merchants
June 25, 2013 - Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year.
Jennifer Slegg  |  Print version  |  Back to top
Do the PPC Engines Reward the Right Behaviors? Do the PPC Engines Reward the Right Behaviors?
June 25, 2013 - Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns.
Melissa Mackey  |  Print version  |  Back to top
Google Grants Cannabis Group $240,000 in AdWords Money & Other Products Google Grants Cannabis Group $240,000 in AdWords Money & Other Products
June 24, 2013 - According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well as the use of other Google products for nonprofits.
Jessica Lee  |  Print version  |  Back to top

Analytics
Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports
July 1, 2013 - A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators.
Purna Virji  |  Print version  |  Back to top
Google Simplifies Process to Link AdWords, Analytics Google Simplifies Process to Link AdWords, Analytics
June 27, 2013 - If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.
Jennifer Slegg  |  Print version  |  Back to top
My Top 5 Most Used Custom Reports in Google Analytics My Top 5 Most Used Custom Reports in Google Analytics
June 27, 2013 - Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
Greg Habermann  |  Print version  |  Back to top

Social
What can Sales Psychology Teach Digital Outreach? What can Sales Psychology Teach Digital Outreach?
July 1, 2013 - Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.
Simon Penson  |  Print version  |  Back to top
Content Marketing Tactics from the Trenches: A How-To Extravaganza Content Marketing Tactics from the Trenches: A How-To Extravaganza
June 30, 2013 - Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Jessica Lee  |  Print version  |  Back to top
78% of a Brand’s Facebook Fans Are Already Customers [Study] 78% of a Brand’s Facebook Fans Are Already Customers [Study]
June 27, 2013 - Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and contests, but the data suggests these fans are not worth as much to a brand in the long run.
Jessica Lee  |  Print version  |  Back to top
Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes
June 26, 2013 - We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
Simon Heseltine  |  Print version  |  Back to top

Local
Getting Started With Bing Places: A Step-by-Step Guide Getting Started With Bing Places: A Step-by-Step Guide
June 28, 2013 - Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. Follow these step-by-step instructions to set up your business with Bing Places.
Amanda DiSilvestro  |  Print version  |  Back to top
Google Local Carousel Results: Where Do Users Click Most? Google Local Carousel Results: Where Do Users Click Most?
June 27, 2013 - Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the new carousel that was recently launched. Find out where people clicked and why.
Jessica Lee  |  Print version  |  Back to top
Local Business Reviews Read By 85% of Consumers [Survey] Local Business Reviews Read By 85% of Consumers [Survey]
June 27, 2013 - When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review – 60 percent read between two and six online reviews to help form an opinion, according to a new BrightLocal survey.
Jennifer Slegg  |  Print version  |  Back to top
Local Search Key Vendors, Best Practices & Steps to Success Local Search Key Vendors, Best Practices & Steps to Success
June 24, 2013 - The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of the state of local search, the key players, and how to chart your way forward in this complex area.
Andrew Delamarter  |  Print version  |  Back to top
Is Bing Places for Business Better Than Google+ Local? Is Bing Places for Business Better Than Google+ Local?
June 24, 2013 - If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local?
Josh McCoy  |  Print version  |  Back to top

Video
Let the Instagram vs. Vine Video Battle Begin! Let the Instagram vs. Vine Video Battle Begin!
June 25, 2013 - Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data.
Greg Jarboe  |  Print version  |  Back to top

Companies
Yahoo Axes AltaVista Search Engine, Axis Search App Yahoo Axes AltaVista Search Engine, Axis Search App
July 1, 2013 - Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed.
Jennifer Slegg  |  Print version  |  Back to top
Bing Offers Schools a Safe, Advertising-Free Search Experience Bing Offers Schools a Safe, Advertising-Free Search Experience
June 26, 2013 - Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content.
Thom Craver  |  Print version  |  Back to top
Antoni Gaudí Google Doodle Showcases Architect's Revered Works Antoni Gaudí Google Doodle Showcases Architect's Revered Works
June 25, 2013 - A Google Doodle today honors a historical figure in global architecture, Antoni Gaudí. Many of his structures are revered as some of the most important in architecture, and one in particular continued to be worked on long after his death.
Jessica Lee  |  Print version  |  Back to top
Google Celebrates Gay Pride Month, Supports LGBT Employees Google Celebrates Gay Pride Month, Supports LGBT Employees
June 25, 2013 - Find out how Google is celebrating gay pride month and the many ways it supports its LGBT employees in the workplace. Plus, how Google products like Google+ Hangouts have become a part of the movement in a very unique way.
Jessica Lee  |  Print version  |  Back to top
Google Kills Tilde Search Operator Google Kills Tilde Search Operator
June 25, 2013 - One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it has dropped support for the tilde, which would also include synonyms for a keyword in the search results.
Jennifer Slegg  |  Print version  |  Back to top
Google Waze Buy Faces Antitrust Review Google Waze Buy Faces Antitrust Review
June 24, 2013 - Iit's unlikely the FTC will conclude that Google's Waze buyout will significant harm other mapping services such as Bing Maps and Tomtom. But the FTC will consider whether Google is buying Waze to eliminate a potential future competitor.
Carly Page  |  Print version  |  Back to top
Google Avoids Street View Fine in UK, Must Delete All Data Google Avoids Street View Fine in UK, Must Delete All Data
June 24, 2013 - The UK Information Commissioner's Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street View operations within 35 days, but did not find enough evidence against Google to levy a fine.
Lawrence Latif  |  Print version  |  Back to top

Technology
How to Choose Trustworthy WordPress Themes & Plugins How to Choose Trustworthy WordPress Themes & Plugins
June 26, 2013 - How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe.
Alex Moss  |  Print version  |  Back to top

Webinars Upcoming Events
ClickZ Live Vancouver ClickZ Live Vancouver
July 18, 2013
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September 10-14, 2013
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September 16-18, 2013
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October 22, 2013
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November 4-7, 2013
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December 3-4, 2013
Featured Jobs White Papers
  • Senior digital marketing Analyst
    Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of...
  • SEO Manager, HotPads
    SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place....
  • Digital Media Director
    Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define...
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