Having trouble reading this email? View the online version.

SearchEngineWatch.com
SEW Weekly Aug 20-27, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

SEW RSS RSS Like sewatch on Facebook Like Follow @sewatch on Twitter Follow
Industry
The NSA Has a Hush-Hush Google-Like Search Engine The NSA Has a Hush-Hush Google-Like Search Engine
August 26, 2014 - The search tool, ICREACH, is reportedly capable of handling 2 to 5 billion new records every day, including email, phone call, fax, Internet, and text message metadata.
Dave Neal  |  Print version  |  Back to top
Bing Releases Image Search Widget Bing Releases Image Search Widget
August 26, 2014 - Bing has provided access to the code necessary to display its search result images on websites.
Ashley Zeckman  |  Print version  |  Back to top
Tennis Great Althea Gibson Honored in Google Doodle Tennis Great Althea Gibson Honored in Google Doodle
August 25, 2014 - Gibson was the first black player to compete in the tournament now known as the U.S. Open. The USTA has called her 1950 appearance the "No. 1 moment in black tennis history."
Lisa Lacy  |  Print version  |  Back to top
Bing Maps Adds Streetside and 3D View for More Than 100 Cities Bing Maps Adds Streetside and 3D View for More Than 100 Cities
August 25, 2014 - Bing has announced a large maps update, including so-called Streetside imagery and additional 3-D cities on the Bing Maps Preview app.
Ashley Zeckman  |  Print version  |  Back to top
Google DMCA Removal Requests Hit High of 7.8M per Week Google DMCA Removal Requests Hit High of 7.8M per Week
August 22, 2014 - A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.
Lisa Lacy  |  Print version  |  Back to top
Greggs Falls Victim to Google Search Image Gaffe Greggs Falls Victim to Google Search Image Gaffe
August 22, 2014 - The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request.
Carly Page  |  Print version  |  Back to top
Google, YouTube See Uptick in 2014 Back-to-School Search Traffic Google, YouTube See Uptick in 2014 Back-to-School Search Traffic
August 21, 2014 - Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also up.
Lisa Lacy  |  Print version  |  Back to top
Google AdWords Incorporates Focused Bid Automation and Bulk Editing Google AdWords Incorporates Focused Bid Automation and Bulk Editing
August 21, 2014 - Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
Ashley Zeckman  |  Print version  |  Back to top
Google Tests Search Results Format Minus Carousel Google Tests Search Results Format Minus Carousel
August 20, 2014 - Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results.
Ashley Zeckman  |  Print version  |  Back to top
Google’s Singhal Reflects on the Top Search Milestones Since 2004 Google’s Singhal Reflects on the Top Search Milestones Since 2004
August 20, 2014 - Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in search since its IPO.
Lisa Lacy  |  Print version  |  Back to top

SEO
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
August 25, 2014 - A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
Chuck Price  |  Print version  |  Back to top
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14] Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
August 22, 2014 - In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
Jessica Lee  |  Print version  |  Back to top

PPC
Bing, Following Google, Will Test Close Variants in Exact Match Bing, Following Google, Will Test Close Variants in Exact Match
August 26, 2014 - Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the way for a future with keywordless search.
Lisa Lacy  |  Print version  |  Back to top
Why We Need Control in PPC Why We Need Control in PPC
August 26, 2014 - Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.
Melissa Mackey  |  Print version  |  Back to top
Google AdWords Conversion Values Add Multiple Currency Support Google AdWords Conversion Values Add Multiple Currency Support
August 22, 2014 - AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies.
Lisa Lacy  |  Print version  |  Back to top
Close Variant Matching – 3 Important Points to Keep in Mind Close Variant Matching – 3 Important Points to Keep in Mind
August 22, 2014 - Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time.
Diane Pease  |  Print version  |  Back to top
Product Listing Ads – An Evaluation Product Listing Ads – An Evaluation
August 21, 2014 - The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
Richard Stokes  |  Print version  |  Back to top

Analytics
How FREE Website Call Conversion Tracking From Google Will Benefit You How FREE Website Call Conversion Tracking From Google Will Benefit You
August 25, 2014 - If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking.
Jamie Smith  |  Print version  |  Back to top
Want to Control Your Fate? Own Your Measurement Plan Want to Control Your Fate? Own Your Measurement Plan
August 25, 2014 - The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don’t allow you to do that, something is broken.
Uri Bar-Joseph  |  Print version  |  Back to top
How to Properly Analyze Ad Text Performance How to Properly Analyze Ad Text Performance
August 20, 2014 - When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.
Justin Freid  |  Print version  |  Back to top

Social
Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
August 22, 2014 - Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.
Guillaume Bouchard  |  Print version  |  Back to top

Mobile
Google Search App Adds Ability to Easily Switch Languages in Voice Search Google Search App Adds Ability to Easily Switch Languages in Voice Search
August 22, 2014 - Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding those languages in the app's settings.
Lisa Lacy  |  Print version  |  Back to top

Content
What to Include (& Leave Off) Your Homepage What to Include (& Leave Off) Your Homepage
August 21, 2014 - Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time.
Lisa Barone  |  Print version  |  Back to top
Online PR: Should You Pitch or Ignore These 6 HARO Personas? Online PR: Should You Pitch or Ignore These 6 HARO Personas?
August 20, 2014 - HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way.
Ken McGaffin  |  Print version  |  Back to top

Webinars Upcoming Events
SES Denver SES Denver
October 16, 2014
ClickZ Live Chicago ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok ClickZ Live Bangkok
November 11-12, 2014
ClickZ Live Singapore ClickZ Live Singapore
Dec 2-4, 2014
Featured Jobs White Papers
  • HEAD OF SALES
    HEAD OF SALES (OZONE MEDIA) - Santa Clara - www.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head of Sales will be...
  • DIRECTOR OF MARKETING
    DIRECTOR OF MARKETING (OZONE MEDIA) - Santa Clara - www.ozonemedia.com   DIRECTOR OF MARKETING POSITION   Reporting to the Founder and CEO, Kiran Gopinath,...
  • Sales Planner
    Sales Planner (Verve ) - New York - About Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile ad platforms in...
[*track.css*] [*track.pix*]