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SearchEngineWatch.com
SEW Weekly Jun 12-19, 2013
Industry SEO PPC Analytics Social Local Mobile Video Companies Technology

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Industry
Google, Bing Both Win More Search Market Share Google, Bing Both Win More Search Market Share
June 18, 2013 - Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing grew to 17.4 percent in May, a significant increase from its 15.4 percent search market share in May 2012.
Jennifer Slegg  |  Print version  |  Back to top
Trends and Techniques for Digital Marketers and Data Geeks #SESTO Trends and Techniques for Digital Marketers and Data Geeks #SESTO
June 14, 2013 - Technology is changing the way users are searching and interacting with technology. Bing Ads Evangelist John Gagnon shares some unique patterns, strategies and techniques that can help you interpret big data to make smarter marketing decisions.
Jennifer Slegg  |  Print version  |  Back to top
Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO
June 13, 2013 - Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems.
Jessica Lee  |  Print version  |  Back to top
Is Online Privacy a Pipe Dream? Is Online Privacy a Pipe Dream?
June 12, 2013 - Remember years ago when the first noises were being made about protecting your data online, a lot of naysayers would respond "If you're not doing anything wrong, you have nothing to be afraid of"? Keep tellin' yourself that, pilgrim!
Doc Sheldon  |  Print version  |  Back to top

SEO
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No
June 18, 2013 - Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings.
Jennifer Slegg  |  Print version  |  Back to top
How to Create Great Content: Start by Creating Content for Yourself How to Create Great Content: Start by Creating Content for Yourself
June 18, 2013 - Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.
Nathan Safran  |  Print version  |  Back to top
Google Webmaster Tools Warnings to Include Example URLs Google Webmaster Tools Warnings to Include Example URLs
June 17, 2013 - Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.
Jennifer Slegg  |  Print version  |  Back to top
Google Doubletalk and the Three Bears Google Doubletalk and the Three Bears
June 16, 2013 - Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking.
Adam Stetzer  |  Print version  |  Back to top
Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates
June 12, 2013 - Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
Danny Goodwin  |  Print version  |  Back to top

PPC
Google AdWords Enhanced Campaign CPCs Grow 6% [Report] Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
June 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.
Lisa Raehsler  |  Print version  |  Back to top
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
June 18, 2013 - Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
Jason Tabeling  |  Print version  |  Back to top
Financial Services PPC Ad Copy Breakdown [Study] Financial Services PPC Ad Copy Breakdown [Study]
June 13, 2013 - A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.
John Gagnon  |  Print version  |  Back to top
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
June 12, 2013 - Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you.
Lisa Raehsler  |  Print version  |  Back to top

Analytics
Google Analytics Admin Panel Gets a Redesign Google Analytics Admin Panel Gets a Redesign
June 17, 2013 - Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile.
Thom Craver  |  Print version  |  Back to top
How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic
June 17, 2013 - SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on "feelings."
Mark Jackson  |  Print version  |  Back to top
Twitter Offers Free Analytics For All Users Twitter Offers Free Analytics For All Users
June 13, 2013 - The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
Jennifer Slegg  |  Print version  |  Back to top

Social
Facebook Kills Sponsored Search Results Facebook Kills Sponsored Search Results
June 18, 2013 - Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI.
Jessica Lee  |  Print version  |  Back to top
#Facebook #Hashtags #FTW? #Facebook #Hashtags #FTW?
June 17, 2013 - Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.
Jessica Lee  |  Print version  |  Back to top
Why Social Media Listening is Important for Brands Why Social Media Listening is Important for Brands
June 12, 2013 - Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue and sales? Here are some real cases that illustrate why you should be listening to your audience on social media.
Victoria Edwards  |  Print version  |  Back to top

Local
Local Link Building: An Easy Win Local Link Building: An Easy Win
June 14, 2013 - Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.
Jon Ball  |  Print version  |  Back to top
SEO Into 2014: The Irreversible Changes in Google's Products SEO Into 2014: The Irreversible Changes in Google's Products
June 13, 2013 - Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty?
Guillaume Bouchard  |  Print version  |  Back to top

Mobile
Google Makes Non-Desktop SEO an Absolute Necessity Google Makes Non-Desktop SEO an Absolute Necessity
June 18, 2013 - Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
Richard Kirk  |  Print version  |  Back to top
Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013 Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
June 18, 2013 - Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012.
Shaun Nichols  |  Print version  |  Back to top
6 Mobile Marketing Tactics to Nurture Customer Relationships 6 Mobile Marketing Tactics to Nurture Customer Relationships
June 17, 2013 - Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love.
Jennifer Wong  |  Print version  |  Back to top
The New Inbox: The Intersection of Email, Mobile & Social Marketing The New Inbox: The Intersection of Email, Mobile & Social Marketing
June 14, 2013 - The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Amman Badlani  |  Print version  |  Back to top
Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
June 13, 2013 - Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information.
Ben Goodsell  |  Print version  |  Back to top
Google Buys Navigation App Waze for $1 Billion Google Buys Navigation App Waze for $1 Billion
June 12, 2013 - Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
Gareth Morgan  |  Print version  |  Back to top

Companies
DuckDuckGo Sees Record Traffic After NSA PRISM Scandal DuckDuckGo Sees Record Traffic After NSA PRISM Scandal
June 18, 2013 - Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it broke 3 million searches for the first time. That is nearly double its pre-PRISM daily search totals.
Jennifer Slegg  |  Print version  |  Back to top

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Featured Jobs White Papers
  • SEO Manager, HotPads
    SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place....
  • Digital Media Director
    Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define...
  • VP SEO
    VP SEO (Fareportal) - New York - In this role you will be working to optimize the content and processes of one of the fastest growing e-commerce travel...
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