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SearchEngineWatch.com
SEW Weekly Nov 16-23, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

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Industry
Bing Strives Toward Mobile Friendliness Bing Strives Toward Mobile Friendliness
November 21, 2014 - To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
Mike O'Brien  |  Print version  |  Back to top
The Rise of the User Experience Marketer The Rise of the User Experience Marketer
November 21, 2014 - There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.
Brittney Sheffield  |  Print version  |  Back to top
Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine
November 20, 2014 - Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.
Yuyu Chen  |  Print version  |  Back to top
Justifying Your Spend – Getting SEO Buy-In Justifying Your Spend – Getting SEO Buy-In
November 20, 2014 - There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity.
David Cato  |  Print version  |  Back to top
Search Top Priority Among SMBs [Study] Search Top Priority Among SMBs [Study]
November 19, 2014 - The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and medium-sized businesses.
Ashley Zeckman  |  Print version  |  Back to top
Are We Reaching the End of the Keyword Era? Are We Reaching the End of the Keyword Era?
November 19, 2014 - This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt.
Dave Schwartz  |  Print version  |  Back to top
Target Adds Product Search to App in Time for Black Friday Target Adds Product Search to App in Time for Black Friday
November 18, 2014 - Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.
Ashley Zeckman  |  Print version  |  Back to top
Google Discontinues Carousel for Local Search Results Google Discontinues Carousel for Local Search Results
November 17, 2014 - For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by drop-down ads.
Mike O'Brien  |  Print version  |  Back to top

SEO
Learning to Carry Your SEO Baggage Learning to Carry Your SEO Baggage
November 19, 2014 - Links are one of the biggest sources of complicated baggage for a website. They may be what helped you get the rankings you have, and they may also be your downfall.
Jennifer Van Iderstyne  |  Print version  |  Back to top
A Quick Start Guide to Schema – Your Competitive Edge A Quick Start Guide to Schema – Your Competitive Edge
November 17, 2014 - Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
Chuck Price  |  Print version  |  Back to top

PPC
Google Adds New Features to Improve Shopping Campaigns Google Adds New Features to Improve Shopping Campaigns
November 20, 2014 - The platform introduced a number of new additions to help users manage their ad campaigns.
Yuyu Chen  |  Print version  |  Back to top
Supercharge Your PPC Workflow Supercharge Your PPC Workflow
November 18, 2014 - Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
Melissa Mackey  |  Print version  |  Back to top

Analytics
Search Marketing Reporting: 8 Metrics Clients Actually Care About Search Marketing Reporting: 8 Metrics Clients Actually Care About
November 19, 2014 - Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?
Jamie Smith  |  Print version  |  Back to top

Social
Twitter Lets Users Search for Every Public Tweet Ever Sent Twitter Lets Users Search for Every Public Tweet Ever Sent
November 19, 2014 - Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.
Dave Neal  |  Print version  |  Back to top

Mobile
Google Officially Debuts "Mobile-Friendly" Labels Google Officially Debuts "Mobile-Friendly" Labels
November 18, 2014 - After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
Yuyu Chen  |  Print version  |  Back to top

Content
Holiday Season Link-Building Holiday Season Link-Building
November 20, 2014 - For those of you who didn’t do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch up with the competition.
Peter van der Graaf  |  Print version  |  Back to top
How to Avoid Contributing to Content Bloat How to Avoid Contributing to Content Bloat
November 18, 2014 - Content bloat is not only horrible for Google, but it's also horrible for users and trust.
Julie Joyce  |  Print version  |  Back to top
3 Basic Principles of Journalism to Consider When Writing Content for Google 3 Basic Principles of Journalism to Consider When Writing Content for Google
November 17, 2014 - Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to ensure that it’s adding as much value as possible to our users.
Stephen Kenwright  |  Print version  |  Back to top

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