When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway."
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite.
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions.
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.
Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into more languages.
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times!
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration with the Uber app, ability to save locations, and more.
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.
If one of the products you've been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you'll have to visit to see if the item is actually in stock.
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it.
A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and mobile search market in the U.S. by making deals that are stifling competition in the market.
Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update (for Android users only) can save the location of your car as a handy card.
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon.
Pinterest announced a new way for people to discover the social platform's content through "guided search," which presents various categories of things and places to explore based on the original query, in an effort to refine a person's search...
Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.
Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more.
The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5.
A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe.
Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors.