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Mobile

Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods.

  2. Multi-Platform Media Usage is Not a Zero Sum Game

    Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.

  3. Responsive Site Redesign: 4 SEO Considerations

    If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.

  4. Google Unveils Keep Note-Taking Service

    Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders and save photos that are stored on Google Drive and synced between all Google linked devices. It's available for Android and on the web.

  5. Android's Google Play Store Turns 1

    Google Play is celebrating its first birthday today by giving away free and cheap Android applications. Well, it's not really Google Play's first birthday, but it is exactly a year since Google rebranded its Android applications store.

  6. Audience Targeting in Mobile: 4 Key Elements of Context

    Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance.