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Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. Google Makes Non-Desktop SEO an Absolute Necessity

    Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.

  2. Google Buys Navigation App Waze for $1 Billion

    Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.

  3. Google Now: Taking the Search Out of Search

    In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.

  4. Porn Comes to Google Glass, is Quickly Banned

    Google moved swiftly to get rid of the first pornographic app created for Google Glass. This was followed by a quick tweak to its Glass Platform Developer Polices to ensure that no more porn makes its way onto its augmented reality spectacles.

  5. Google Checkout Going Out of Business in 6 Months

    Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013.

  6. 3 Mobile Considerations in Retail Paid Search

    You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible.

  7. 10 Killer Android Apps to Make Your Life Easier

    Our phones have become the hub for much of our communications and a growing percentage of our productive work – and they can get clogged up with clutter pretty quickly. These free and paid apps will help you take back some of your time and space.

  8. AdWords Ad Group Mobile Bid Adjustments Are Here

    Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change is that you can now set bulk bid adjustments for locations, dayparts and devices.

  9. Understanding the Multi-Channel Shopper

    Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to customers.