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Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether...

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  2. Google Analytics Now Available for iOS

    You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to seeing.

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