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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.
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New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity.
Google is bringing its Now predictive search platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself.
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.
Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences.
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles.
With 500,000 downloads in nine days, only about 0.05 percent of Facebook's user base is using the service. Facebook Home hasn't had great initial reviews on the Google Play store from the majority of users. The app has a lowly two star rating.
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts.
Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization.
Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and lose them to a competitor! Use these tips, tools, and code tricks to enhance your mobile experience and increase conversions.
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Search won't be exclusive to any one provider
In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they are, and whatever device they choose.
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges.
An Android-Chrome merger seems unlikely now that Google Executive Chairman Eric Schmidt has publicly stated that there are no plans to combine the divisions, despite recent speculation that a merger was on the cards following personnel changes.
Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods.
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born into.
Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders and save photos that are stored on Google Drive and synced between all Google linked devices. It's available for Android and on the web.
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent taking place from 8 p.m. to midnight, when people are more likely to be at home or on the go.
Google pulled ad blocking app AdBlock Plus. Google says it "interferes with or accesses another service or product in an unauthorized manner", which Google said is a violation of section 4.4 of its Developer Distribution Agreement.
