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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.
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The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies and disclosure. Apps specifically marketed to children were evaluated in the App Store and Android Marketplace.
The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide a big advantage over your competitors and it can be a lucrative way to exploit your old fashioned SEO skills.
In a pair of announcements made just hours apart, the U.S. Department of Justice and the European Commission each announced that the $12.5 billion acquisition had been cleared by their respective anti-trust authorities and could proceed.
The company said it has temporarily disabled the use of prepaid cards on its retail platform as it looks to remedy a security flaw which could allow an attacker to steal the PIN number on Google Wallet systems. Google says a fix is coming soon.
During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views with mobile advertising.
Google's proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next week.
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Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers.
Google said that since security system Bouncer has been operating, malware levels on the Android Market have gone down. The company noted that over the second half of 2011, malicious downloads had decreased by 40 percent.
Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection.
Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.
Marketers are learning to use QR codes and other action codes more effectively. A new study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December.
After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets.
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing.
The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping.
Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here's how to take advantage.
With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for attracting and retaining targeted mobile customers.
A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for.
Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in December 2011. Marin Software corroborates the trend, reporting double the click share from mobile in Q4 over Q3.
