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Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether...

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