Industry Groups, Search Engines To Develop Click Fraud Guidelines
Google, Yahoo and
others team up against click fraud from News.com covers The Interactive
Advertising Bureau and the Media Rating Council partnering with Ask, Google,
Microsoft, Yahoo and others to form the @Click Measurement Working Group.@ Says
News.com:
The group’s mission is to establish guidelines for what constitutes valid
clicks and invalid clicks on ads. Guidelines can help the industry measure how
prevalent click fraud really is. Third-parties who sell click-fraud combating
services to advertisers claim that click fraud rates are as high as 30
percent. Google and Yahoo counter that click fraud rates are minimal.
Postscript: Google has a short comment here
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now