SEO News

Articles on Industry

The latest stories about search marketing industry changes and commentary drawn from blogs, social networks and forums.

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  1. What is SEM? Depends on Who You Ask

    Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.

  2. U.S. Search Awards 2014 Nominations Now Open

    No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18.

  3. Customize the New Google Bar to Your Liking

    Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.

  5. Learn With Google at ClickZ Live New York 2014

    ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more.

  6. Google Encrypted Search Hits China

    While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported.

  7. It's BrightEdge vs. Searchmetrics in SEO Patent Case

    Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry.

  8. Xbox One System Update Adds Bing, New IE Search

    As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone.

  9. A True Integrated Marketing Framework

    Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated.