SEO News

Articles on Industry

Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies, and events.

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  1. Why Google Algorithm Updates Shouldn’t Matter

    With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search.

  3. Evolution in Digital Marketing Skill Sets

    Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions.