Subscribe to these social media channels for reading recommendations and community discussions on Industry.
The latest stories about search marketing industry changes and commentary drawn from blogs, social networks and forums.
RSS
Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold.
By blacking out its logo and urging its users to “Tell Congress: Please don’t censor the web!” Google yesterday added 4.5 million names to a petition opposing controversial anti-piracy bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act).
Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement.
The SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator, from 8:30 a.m. to 6:30 p.m. on Thursday, Feb. 9. Learn from top experts in sessions covering the latest in search, social, and analytics.
To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its promise to protest SOPA and PIPA by blacking out its logo and urging a call to action.
Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is the new portal, Google is the new AOL, Twitter is the new chat room, forums still rule, and search engines will never be perfect.
Millions of people visiting Google’s home page tomorrow will be greeted with a link demonstrating the company’s opposition to controversial anti-piracy bill SOPA, the Stop Online Piracy Act, as other sites plan for a complete blackout.
Bing is finally the No. 2 search engine, according to the latest figures from comScore. Bing which launched in June 2009 with an 8.4 percent search engine market share, now accounts for 15.1 percent of searches in the U.S.
We reached out to search engines and marketers for their thoughts on Google Search Plus Your World, particularly on whether Google may be paving their own way to an FTC antitrust investigation. Also, are the Google/Microsoft comparisons fair?
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are having a field day. Search engines and marketers weigh in on search results quality and the validity of Twitter’s complaint.
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing has had many of these features for over a year or more
Google must pay a $65,000 fine for suggesting the search term for “crook” when users typed in the name of France insurance company Lyonnaise de Garantie. Google must also remove the word “escroc” (“crook” in French) as suggested searches.
TIPPR, a daily deals website, compiled an infographic which summarizes consumer activity over the 2011 holiday season. 90% of shoppers said they were likely to buy a daily deal and 87% were more likely to buy a deal suggested to them by a friend.
On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital.
Digital media continued to grow in importance for shoppers researching toys this holiday season according to a study from Google. Conducted by Compete the study measured consumer behavior July 2009 to July 2011, analyzing behavior of people buying...
How marketers can respond to new opportunities in evolving organic and paid search landscapes, the convergence of social media and search marketing, growth of mobile and local searches, and a rapid rise in spending on social media marketing.
There's no better time for random procrastination than the holiday season. Not this year! Here are five things you can work on over the holiday season that will change how you work next year, saving you time and making you money.
Google has really been spoiling us this year with holiday fun. There was the Let it Snow "easter egg" on Google search, and now there is a snowflake button on YouTube and today's animated Google Doodle plays jingle bells!
What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among the biggest stories this year, but what can marketers expect to see next year?
Senators Herb Kohl and Mike Lee have written to the FTC (PDF) about their fears that Google could be abusing its dominant position in the market, or could do so in the future, asking the FTC to launch a formal anti-trust investigation into Google.
