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Articles on Industry

Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies, and events.

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  1. Can Bing Predict Reality Show Winners?

    Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.

  2. Google Trends Now Lets You Subscribe to Search Topics

    Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as to receive notifications from Google on any specific topic they like, all of which are sent via email.

  3. Microsoft's Scroogled Campaign: Dead...Again?

    Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.

  4. What is SEM? Depends on Who You Ask

    Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.

  5. U.S. Search Awards 2014 Nominations Now Open

    No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18.

  6. Customize the New Google Bar to Your Liking

    Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.

  8. Learn With Google at ClickZ Live New York 2014

    ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more.