Subscribe to Newsletters

Subscribe
Get the next Search Marketing column delivered to your inbox!

Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee

The Google Wave (of Ad Releases)

A look at the important Google 'wave' you should be keeping an eye on this year. Nov 20, 2009

Data Challenges for Small PPC Campaigns

Some tips for finding statistically valid sample data at every level of your campaign. Nov 13, 2009

How to Get More Sales per SEM Dollar

The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? Nov 6, 2009

How to Replace Yahoo Paid Inclusion/Paid Placement

Six approaches to moving past paid inclusion and improving your site. Oct 30, 2009

Taking Advantage of Google's Local Business Listings

For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently be doing. Oct 23, 2009

Paid Search Strategies Archive

More Paid Search Strategies Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

0