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Experts - E-Mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Ed Henrich and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

Ed Henrich

Derek Harding

Easy Steps for Improving E-mail Communications

Ten creative tweaks to tune up your holiday e-mail program and get better reach for your messages. Nov 12, 2009

E-Mail Marketers Trip up on Quality Control

While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Oct 29, 2009

Twitter for E-mail Marketers

Six tips for integrating Twitter and e-mail marketing initiatives. Oct 15, 2009

Turnaround Measures for E-Mail Marketers

Three steps to make e-mail marketing programs more effective and avoid list fatigue. Oct 1, 2009

Including E-mail in the Attribution Equation

Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Sep 17, 2009

E-Mail Marketing Optimization Archive

More E-Mail Marketing Optimization Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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