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Experts - Social Media Marketing

Advice and opinions, by and for marketers

Should your business have a social media marketing strategy? Don't add to the clutter by tweeting for Twitter's sake. This column examines strategies and tools for participating in, marketing with, and listening to customers in social networks.

Dave
Evans

Media and Publishing: New Social Tools Worth Noting

What Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive. Nov 11, 2009

Social Media Is Tailor-Made for SMBs

How three small to medium-sized businesses tapped social networks to connect with customers. Oct 28, 2009

How to Empower Employees for Social Business

Three steps for building a business that can generate the conversations that generate sales. Oct 14, 2009

Social Business and Customer Relationship Management

New tools are emerging that will bring better business insights from customer relationships and social media. Sep 30, 2009

Social Business: The New Black

Social business strategy connects customers with each other and simultaneously with the business. A look at brands and experts who are making this connection. Sep 16, 2009