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Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Augustine Fou

Adam Cahill

What's Wrong With the Net Promoter Score

Three reasons why the Net Promoter score is a waste of time. Nov 19, 2009

The New Age of Search Strategy

Successful search strategy requires working with the three newest additions: video, Twitter, and social graph. Nov 5, 2009

How to Do Social Marketing in Heavily Regulated Industries

Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Oct 22, 2009

Let Ads Bring Good News

Is everything we need to know about marketing today actually spelled out by a Japanese business legend 25 years ago? Oct 8, 2009

A New Definition of 'Digital'

Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Sep 24, 2009

Integrated Marketing Archive

More Integrated Marketing Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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