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Experts - Real-Time Bidding
Advice and opinions, by and for marketers
There's a growing buzz in the Internet advertising community about "real-time bidding," but what does it really mean for advertisers? This column will delve into this new approach to buying display media, examining what marketers and their agencies need to know to evaluate and benefit from real-time bidding's capabilities. Learn how buying media on an impression basis in real-time impacts campaign budgets, targeting, and return on investment.
The series will also explore the business case for real-time bidding, how to integrate it into your broader media strategy, and how it will impact the current value chain among ad buyers and ad sellers.
More Real-Time Bidding StoriesArchive
ClickZ Yesterday
Planning a Link Bait Strategy - Nov 20, 2009
Business Blogging FAQs, Continued - Nov 20, 2009
The Google Wave (of Ad Releases) - Nov 20, 2009
Digital Media Predictions for 2010 - Nov 19, 2009
ClickZ News Headlines
At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009
HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009
Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009
Twitter Plans Premium Accounts By End of Year - Nov 19, 2009
ClickZ Stats Headlines
Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009
Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009
Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009
Top 10 Search Terms by Category, October 2009 - Nov 10, 2009
Account Manager
Varick Media Management New York, United States
Reporting and Data Analyst
Varick Media Management New York, United States
Director of Marketing Communications
Avery Dennison Brea, United States
Publisher
Confidential Leading Publisher New York, United States
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