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Experts - Mobile Marketing

Advice and opinions, by and for marketers

Apple's iPhone and Google's mobile OS have triggered mobile's fabled tipping point. What are the best tactics for marketing to consumers on very small, very personal devices? How do you sort out the tangle of technology standards and device types? This column covers it all.

Davis
Brewer

Eric
Bader

Jason
Steinberg

Paper Thrives as a Mobile Medium

Consumers love old-fashioned paper coupons. Here are some tips for mobile marketers to work with, and around that fact. Nov 12, 2009

Mobile Apps Wish List

Industrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish list. Oct 29, 2009

Closing the Sales Loop With Mobile

The quest to purchase an LCD TV introduced this shopper to applications and social networks for the on-the-go consumer, plus some lessons learned in mobile marketing. Oct 15, 2009

Mobile Is Calling for Better Creative

The practice of recycling creative assets in mobile advertising must end. Some pioneers are taking the initiative. Oct 1, 2009

Connecting Brands and Women on Mobile Devices

While men are more likely to use smartphones than women, there are still ways that mobile marketers can reach women on the go. Here are three approaches. Sep 17, 2009