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The latest stories on developments among search marketing companies and media agencies, including strategy changes by major companies.
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Yahoo Axis displays search results for the iPhone, iPad or desktop browsers, without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search.
Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new, and Baidu has been doing it better since 2009
Have you seen Bing Visual Search lately? Probably not. The feature – introduced as the search equivalent of walking into a store and visually browsing products – has quietly vanished, along with the blog post announcing its arrival.
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time reiterating the rapid-fire changes at Google and explaining their evolutionary motivations over the past year.
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then share them. The Google Doodle is in honor of the 78th birthday of electronic music pioneer Bob Moog.
It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012.
Yahoo holds a 40 percent stake in Alibaba, but will be able to reduce this by half. The deal also includes provision for a share buy-back plan for Yahoo and a potential IPO by Alibaba. Sale proceeds will be returned to Yahoo shareholders.
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages.
Google pays tribute to moms this Mother’s Day, with a new animated logo that brings letters of the logo to life as Mom receives a flower and hugs from her kids. Google also featured “super-user” Google+, YouTube and Google Play moms on their blog.
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil a three-column design with organic results as the main pane, “entities” in the middle, and social on the right.
Today's Google Doodle is a tribute to archaeologist Howard Carter, who discovered King Tutankhamun’s tomb in 1922. The logo features Carter standing in front of the sarcophagus, amid other ancient Egyptian artifacts excavated from the tomb.
Yahoo's leadership dramas refuse to die down. Recently appointed chief executive Scott Thompson may have embellished his resume by claiming to hold a degree in accounting and computer science, when the degree was actually just for accounting.
What began with chalk drawings on unused advertising panels in New York City subways ended with international superstardom and a life cut prematurely short, all within the space of a decade. Today’s Google Doodle celebrates Keith Haring.
Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the left sidebar that previously contained related searches, options to refine your search and search history settings.
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad buying process by bringing the familiar search user interface to the advertising service.
Google’s latest Easter egg turns your search results into a shootout against red and yellow zeroes, plunking down and around the page to devour the user’s search results. Your job is to protect your search results and sidebar from these mini zergs.
Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal. Terms of the deal weren’t disclosed.
Google is bidding farewell to another batch of products that have failed to catch on. Google Related and One Pass are among the latest products Google announced is sending to live on a farm upstate where they can run and play.
