SEO News



Articles by ClickZ

  1. Facebook Premium Ad Upgrade Details Leaked

    Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce more engagement, better recall, and a "significant increase in purchase intent."

  2. Twitter Tries to Hook Local SMBs on Self-Serve Advertising

    Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system.

  3. LinkedIn Shares Mobile Advertising Ambitions

    During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views with mobile advertising.

  4. Twitter Buys Startup Dasient to Fight Malicious Advertising

    Twitter has acquired security startup Dasient, which describes itself as an anti-malware vendor for large enterprises in the financial services, media, and online sectors. Its technology will be housed within Twitter's revenue engineering team.

  5. Tablet, E-Reader Ownership Doubled Over Holidays

    After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets.

  6. Key SEO 2012 Trends in North Asia

    SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia.

  7. Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]

    Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media.

  8. Yahoo Q3 2011 Earnings: Search Revenues Fall 13%

    Search revenue was $374 million, a 13 percent decrease from the previous quarter. Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo for its entire $53 million search operating cost and $4 million in transition cost.

  9. Yahoo, Google, AOL Vie for Premium Video Dominance

    Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in premium pre-roll ad inventory. Here's a look at what the companies will offer.

  10. Inside Google's Debate Over Search Retargeting

    Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue?

  11. Yahoo: Deal for iPhone Not Strictly a Hallucination

    Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts. ClickZ followed up with Vivek Sharma, VP of search products, to ask what aces Yahoo has up its sleeve and get a preview of new products launches.