SEO News

ClickZ

ClickZ

In addition to providing the latest Internet advertising news, e-commerce market research, Internet statistics, and more, ClickZ offers expert advice about online marketing, email, brand and interactive marketing, and search engine marketing.  and more.

Articles by ClickZ

  1. Vine Your Way to ClickZ Live San Francisco

    ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event.

  2. The Mayan Apocalypse Rules for Marketers

    A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).

  3. Global Mobile Search Ad Spend Tops $3.2 Billion in 2011

    The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report.

  4. Facebook Adds Mobile Sponsored Stories Options

    In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately. The developments were revealed as Facebook announced more nuanced ways to buy sponsored stories.

  5. Video Boosts Mobile Ad Engagement Rates [Study]

    In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.

  6. Facebook Offers Rolls Out to Local U.S. Businesses

    Facebook is rolling out its Offers marketing platform to local businesses in the U.S.. Before, Offers - which competes with Google's platform by the same name - had been available to a limited number of test partners during the last four months.

  7. Yahoo Launches Marketing Dashboard for SMBs

    Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation.

  8. Facebook Ad Analytics Will Track More Than Clicks & Likes

    Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads Manager dashboard will no longer simply be about how many click-throughs or Likes a paid promotion creates.

  9. Foursquare Paid Search Ads to Launch in June

    Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab.

  10. Google Unveils New Metrics for Brand Marketers

    Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable.

  11. AOL, Microsoft, Yahoo Kick Off Display Ad Deal

    The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality?

  12. Paid Search Spend Down 6.4% in Q4 2011 [Report]

    Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent.

  13. Facebook Storefronts: Why Brands Fail

    Executives from social technology startups share several reasons why four high-profile brands - Gamestop, Gap, JCPenney, and Nordstrom - have reportedly shuttered their Facebook storefronts over the past year and how to advance F-commerce.