The Mayan Apocalypse Rules for Marketers
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).
When it comes to social media, consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos, a new report finds.
The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report.
In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately. The developments were revealed as Facebook announced more nuanced ways to buy sponsored stories.
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.
Facebook is rolling out its Offers marketing platform to local businesses in the U.S.. Before, Offers - which competes with Google's platform by the same name - had been available to a limited number of test partners during the last four months.
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation.
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads Manager dashboard will no longer simply be about how many click-throughs or Likes a paid promotion creates.
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab.
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable.
The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer.
A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46 percent, providing some third-party support for how new features like pinning can make the platform more effective.
Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and social media marketing techniques right now, while staying within the "compliance envelope".
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality?
Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent.
Even if blogs don't have a big audience, combined they add reach to marketing campaigns. Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. And women represent a desirable audience for advertisers.
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced Facebook Offers, and revealed that Page Insights will be going real time at the Facebook Marketing Conference.
Executives from social technology startups share several reasons why four high-profile brands - Gamestop, Gap, JCPenney, and Nordstrom - have reportedly shuttered their Facebook storefronts over the past year and how to advance F-commerce.
Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce more engagement, better recall, and a "significant increase in purchase intent."
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system.
