Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website.
Articles by ClickZ
At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data.
ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event.
How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world.
With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers.
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).
When it comes to social media, consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos, a new report finds.
The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report.
In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately. The developments were revealed as Facebook announced more nuanced ways to buy sponsored stories.
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.
Facebook is rolling out its Offers marketing platform to local businesses in the U.S.. Before, Offers - which competes with Google's platform by the same name - had been available to a limited number of test partners during the last four months.
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation.
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads Manager dashboard will no longer simply be about how many click-throughs or Likes a paid promotion creates.
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab.
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable.
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality?
Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent.
Even if blogs don't have a big audience, combined they add reach to marketing campaigns. Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. And women represent a desirable audience for advertisers.
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced Facebook Offers, and revealed that Page Insights will be going real time at the Facebook Marketing Conference.