Kevin Ryan

Kevin Ryan

Kevin M. Ryan is CEO of the strategic consulting firm Motivity Marketing. Kevin's former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, an Advertising Age Top 20 search engine marketing firm.

Articles by Kevin Ryan

Luxury Brand Survival

Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role.

Fear the Google

Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?

Do You Track Searcharoundings?

With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.

Trademark: The Next Generation

Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.

The Search World's All A-Twitter

Many people don't know what to make of Twitter. What is it? What's the point? It's an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you're doing it wrong.

Search Goes Global

Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is.

What Should You Do When You Get Canned?

Change is inevitable. You never know when you might encounter the folks you work with again and in what capacity. What goes around often comes around, so behave accordingly and it might just come back to you in a positive way.

The End of the Beginning

The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we'll have to pay some dues.

Maximum PPC

Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed.

Google and the Obama Administration

I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity.

Yahoo's New Era

President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing.

Is One-Stop Media Buying a Failed Model?

Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago.

Tibet's Revenge

There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end.

Forget Tibet; Free the Content

In China, search engines are responsible for the content to which they provide links. This means anytime the Chinese government decides that a certain type of content isn't worthy of its people, they can tell search engines not to list them.

What Will 2009 Bring Us?

Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let it search, let it search, let it search.

Yahoo's Next Move

While many onlookers see Jerry Yang's tenure as CEO of Yahoo as a failure, that's not really accurate. He stepped in to rebuild a floundering machine, and is now making way for the next evolution of the world's most powerful portal.

Must We Unlock the Deep Web?

Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful?