Rob Kerry

Rob (evilgreenmonkey) is a UK-based SEO Consultant and the Forums Editor at Search Engine Watch. He previously worked as in-house SEO for a major FTSE100, optimizing and ranking for the most competitive terms in search. Currently working with a small number of select clients at search consultancy Ayima, Rob spends a lot of his time on-site and helping clients in all areas of their business.

Articles by Rob Kerry

Playing Dirty With PPC
by Rob Kerry • August 24, 2007

Pay-per-click is a competitive process, so Rob Kerry gives in-house SEMs a few black hat PPC tricks.
Don't Be An SEO Alien
by Rob Kerry • August 10, 2007

Rob Kerry has some practical advice for in-house SEOs, and it doesn't have to do with following Best Practices.
Look After Your Brand and Your Brand Will Look After You
by Rob Kerry • July 27, 2007

An in-house SEO's work doesn't stop with optimizing page elements. Rob Kerry tells you how to put out fires before they spread by defending your brand.