CEO
52 percent of corporate communicators don’t have an online newsroom. Make that number work for you as a competitive SEO and content marketing advantage. This could be your marketing secret weapon and competitive advantage for 2012.
Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks. With Google's freshness update comes clear opportunities for PR to influence a company’s search results.
Social media can easily monopolize hours of our day. But what if you could improve your social media time management and your business in just 18 minutes a day? Here’s how to master distractions and get things done efficiently and effectively.
Today’s up and coming market represents the collision of social, local, and mobile media. Taking your search PR campaigns to SoLoMo market is part of the marketing flow. Here are 3 ways to optimize social PR for SoLoMo and ensure happy landings.
If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene offering tips on social media KPIs, organizing, writing, and influencing: The Social Media #ProBook and...
The social PR fashion trends forecast: Add bright accessories to your look, (think Google+). Be smart and keep the balance. Too many social media colors in one look is proactive, playful and interesting, but can become brand delusional.
It’s time to connect the dots between PR, social media, search marketing, and SEO. As competition gets SEO-smarter, the stream of online content continues to flood through the online gates. Here's how to maximize your PR optimization efforts.
Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.” Despite the right intentions, the plan just goes sideways when the mixing and mingling ends up with the…
Considering the search and social trend is no longer about quantity and we live in a world of social PR quality, winning the popularity contest with the search engines means getting back to some marketing basics.
Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.
