SEO News

Lisa Buyer

Lisa Buyer

CEO

The Buyer Group

Articles by Lisa Buyer

  1. Social Media Strategy in Times of Tragedy

    SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy.

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.

  3. Putting Search in Focus: Trends to Watch in 2013

    What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.

  4. Get the Picture: Brands Use Instagram for Visual Marketing

    The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t afford not to take notice and join the visual party. After all, sharing a photo is easier than writing a tweet.

  5. SEO & the Dawn of Visual Social Media

    The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest, and visual social marketing, according to Brett Tabke, CEO of WebmasterWorld and founder of PubCon.

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options that offer savvy ways to reach and engage your audience.

  7. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that.

  8. How to Increase Social Influence Scores on Klout & More

    Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.

  9. 17 Ways SMBs Can Survive the Google Penguin Update Effect

    "Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google Penguin. Learn how adding the influence of social media and public relations to your marketing mix can help.

  10. Twitter Automation vs. Personalization

    Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time job? Top influencers share their philosophies, tips, and tools for keeping the Twitter stream flowing without drowning.

  11. 18 Minutes a Day to Social Media Time Management

    Social media can easily monopolize hours of our day. But what if you could improve your social media time management and your business in just 18 minutes a day? Here’s how to master distractions and get things done efficiently and effectively.

  12. Social PR Going SoLoMo: 3 Ways to Optimize

    Today’s up and coming market represents the collision of social, local, and mobile media. Taking your search PR campaigns to SoLoMo market is part of the marketing flow. Here are 3 ways to optimize social PR for SoLoMo and ensure happy landings.

  13. 2 Books Offer Killer Social PR, Facebook Ad Tactics

    If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene offering tips on social media KPIs, organizing, writing, and influencing: The Social Media #ProBook and...