SEO News

Lisa Buyer

Lisa Buyer

CEO

The Buyer Group

Author of "Social PR Secrets" and named one of the top 40 Digital Strategists for 2013, Lisa Buyer is passionate and ambitious about how public relations, social media, and SEO influence each other.

She is President and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR.

She is also a columnist with Search Engine Watch and a regular speaker at PubCon, SES, and part of the @ClickZ faculty, most recently becoming an instructor of the University of San Francisco’s online Advanced Social Media certificate program.

Articles by Lisa Buyer

  1. How to Avoid PR Disaster With a Social Media Policy

    To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.

  2. 6 Social PR Secrets to a Better Website

    Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets designed to help brands build a better website or blog.

  3. Online Newsrooms Grow Up, Go Social, Get Optimized

    Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media. Here’s how to grab the SEO/PR content opportunity.

  4. Hot #Instagram Analytic Tools to Optimize Brand PR Power

    More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for everyone, here’s how to track every move, filter, hashtag, keyword, Like, comment, and user.

  5. How to Create a Social Media Editorial Calendar

    Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.

  6. Social Media Strategy in Times of Tragedy

    SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy.

  7. Social PR Tips to Get Fit for 2013 Digital Marketing

    Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.

  8. Putting Search in Focus: Trends to Watch in 2013

    What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.

  9. Get the Picture: Brands Use Instagram for Visual Marketing

    The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t afford not to take notice and join the visual party. After all, sharing a photo is easier than writing a tweet.

  10. SEO & the Dawn of Visual Social Media

    The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest, and visual social marketing, according to Brett Tabke, CEO of WebmasterWorld and founder of PubCon.

  11. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options that offer savvy ways to reach and engage your audience.

  12. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that.

  13. How to Increase Social Influence Scores on Klout & More

    Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.

  14. 17 Ways SMBs Can Survive the Google Penguin Update Effect

    "Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google Penguin. Learn how adding the influence of social media and public relations to your marketing mix can help.

  15. Twitter Automation vs. Personalization

    Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time job? Top influencers share their philosophies, tips, and tools for keeping the Twitter stream flowing without drowning.