CEO
In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands communicate during times of tragedy and crisis. Here are some social dos and don'ts to help prepare for a tragedy.
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets designed to help brands build a better website or blog.
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media. Here’s how to grab the SEO/PR content opportunity.
More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for everyone, here’s how to track every move, filter, hashtag, keyword, Like, comment, and user.
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy.
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t afford not to take notice and join the visual party. After all, sharing a photo is easier than writing a tweet.
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest, and visual social marketing, according to Brett Tabke, CEO of WebmasterWorld and founder of PubCon.
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options that offer savvy ways to reach and engage your audience.
Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that.
Connect. Collaborate. Get it all done. The social collaboration platform is positioned to help people and companies organize all of the to dos, work projects and social connections in a single, easy-to-use, social- and search-friendly dashboard.
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.
"Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google Penguin. Learn how adding the influence of social media and public relations to your marketing mix can help.
Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time job? Top influencers share their philosophies, tips, and tools for keeping the Twitter stream flowing without drowning.
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting murkier. Here’s how brands can best optimize with the times and stay in the tweet game without losing time and money.
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.
52 percent of corporate communicators don’t have an online newsroom. Make that number work for you as a competitive SEO and content marketing advantage. This could be your marketing secret weapon and competitive advantage for 2012.
