Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some awesome link building tools you can use day in and day out for guest posting, broken link building, and group interviews.
Articles by Garrett French
At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While it isn't as exhilerating and productive as the tilde, there are several notable uses that you may find helpful.
There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists.
Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These tools will help you hunt down, status check, and then redirect your link equity back where it belongs.
Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space – what worked, what didn't, and some helpful tips.
Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link prospecting. This beginner's guide will walk you, your interns, your contractors, or your staff through the basics of link prospecting.
I love link rot... and so should every marketer tasked with creating and or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content.
Time to stretch our link building brains into thinking more deeply about link building and its importance to business. Eric Ward helps us define BizDev link building, offers real scenarios, and shares a process for identifying link opportunities.
Links are important for SEO, but links can also be turned into business development opportunities - which is why the most fruitful opportunities for business development can be found in sites that already link to you, McGaffin says in this Q&A.
Your task: to build lists of relevant prospects and their contact info, then create an offer that will get these prospects to respond to you and take action that will lead to a link, social distribution and more content that can attract more links.
Paul May is the CEO and a co-founder of BuzzStream. He has spent most of the last 15 years either starting or working on early stage startups. In this Q&A, May talks relationship building and shares some content-based link building strategies.
Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This article advises on the end stage of a guest publishing cycle - outreach for placement.
Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge the viability, and scale, of campaign your target market can reasonably allow.
A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals.
How content marketers and link builders can play nicely together to build referral traffic by creating informative, high quality, or purchase-inducing content.
Introducing two more categories of phrases that can unlock link building opportunities in B2B link prospecting.
By using this six-step process, link builders can determine what's in demand and the quality and characteristics of the most link-worthy content for their vertical.
Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.
A guide for finding trustworthy links that drive the right traffic to your site.