Co-Owner & Founder
Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right in.
How to tap into the professional interests of Facebook's 100 million users. Tips to find Facebook users who are likely to have an interest in the products your selling, based on their current or previous employment
A step-by-step LinkedIn PPC targeting tutorial to finger competitors' employees in a tight grid of job titles, geographic location, and places of employment.
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies.
There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
Keyword research matters to nearly every aspect of Internet marketing. It used to be so simple. Back in the day the (now retired) Overture Keyword Tool made assembling keyword baskets simple and sweet. Sure, search frequency and category patterns...
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search,...
One inescapable reality of the SEM industry is that finding great employees is a challenge, even if one knows precisely where to look. Mainstream and niche job sites, specialized SEM job boards, trade organizations and word of mouth are common...
Many site owners dream about adding deep social features allowing users to interact with their friends in external communities. However the cost and know-how required to script against various sites' APIs have traditionally been prohibitive for...
CNN is reporting that Student James Karl Buck twittered his way out of jail with single-word text messages after being arrested. The "twit" (messages) communicated to his "tweeple" (friends) on micro blogging platform "Twitter," resulte…
Search Marketers interested in mining data about users' behavior in Facebook have a new weapon with the arrival of "Lexicon." Lexicon measures the "overall usage of words and phrases on profile, group and event Walls." Enter up…
Short term financial success in social media can be a multi-layered enigma, ranging somewhere between daunting and infuriating. As the socialized Internet explodes it has become increasingly difficult for companies to ignore the ramifications of...
Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.
OK, everyone knows the nearly mythological powers of social media to help grow long term site equity. Link building comes to mind immediately to most. Traffic waves can carry motivated visitors who might subscribe to your feed, engage in comment...
4:00AM morning outside the New York Hilton: the city wakeup-crowd stirs pre-dawn Manhattan lights. From the 53rd St. lobby the regal doorman guides me to Kennedy International-bound taxi and deli coffee black…impeccable New York service in...
Lately prospective clients have been coming around with extremely colorful and eerily similar Google PPC disaster stories. Cost are skyrocketing, conversions are plummeting, and attaining decent paid rankings is difficult or impossible. This...
Finding the right search marketing partner requires legwork, research, and persistence. To make the process a bit easier, SEM agency owner Marty Weintraub has provided 48 practical questions to qualify prospective search marketing vendors.
Each year coinciding with a major SEM conference, The Internet Marketers of NY throw a Manhattan party bash to benefit a deserving charity. Last year they raised a prodigal sum for the Leukemia and Lymphoma Society, a cause extremely dear to...
Don't Get Bamboozled! We've all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive SEM vendors. Common disasters include set-it-and-forget-it PPC campaigns that suddenly blow through obscene amounts of...
