Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.
Condensing the essentials of search engine marketing into a one-hour session is a formidable challenge. This morning at SES London Dr. Ralph Wilson, Founder and Editor-in-Chief of Web Marketing Today, took on this challenge (In the interest of...
Rising Voices, a citizen media outreach initiative of the Global Voices, has just released the first of a series of planned guides, An Introduction to Citizen Media. This brief guide offers context and case studies which show how ordinary...
As reported yesterday, in Pew Survey Finds Increased Use Of Video-Sharing, Sites, there has been a 45% year-to-year growth in the United States for the number of users visiting video-sharing sites. Similar strong growth is being experienced in...
Books are food for the mind. Some merit gobbling down quickly; others are to be read more slowly, nibbled at and savored. Kevin Lee's new book with Steve Baldwin The Eyes Have It (ISBN 13: 978-0974380667) published by Easton Studio Press should...
Thanksgiving is a major holiday for my family. With the first changes of color in the foliage, I begin the counting the weeks until the family gathers at my cousin's for this event. So, with Thanksgiving less than a week away, I decided to share...
Just a few short years ago when search engine marketing was still very young; a prospective client looking for help with search marketing sought an agency with expertise in search. Once the client selected a search capable agency, they did not...
The organic search marketer works in an environment where the rules can change at almost any time. Since change can come at any moment, search marketers must constantly be alert and listening for that first flap of a butterfly's wing that will...
This evening Dave Weinberger author of The Cluetrain Manifesto and a fellow at Harvard's Berkman Institute for Internet and Society will be a featured speaker at the ClickZ Awards being held at Gotham Hall in New York City. I am seriously looking...
Mike Moran's Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (ISBN-13: 9780132255967) recently published by IBM Press is a must read for search marketers wanting to play larger more challenging roles in the organizations they...
As Yahoo! continues to redefine its business, Financial Times reports that Yahoo! is considering divesting Kelkoo, the European shopping comparison engine purchased in 2004 for $575 million. At the time of its purchase, Kelkoo was Europe's...
In a blog post last Thursday, originally described by the press as a leak, Akram Hussein, Program Manager of Windows Live Platform, detailed a number of new features of Windows Live Search 2.0 that are expected to be rolled out on September 26th...
In an anticipated move, AOL has announced that it will move the social news site provided at Netscape.com (a Digg type site) to Propeller.com. The new site is not live yet. Users going to Netscape.com will currently still find the social news...
Yesterday controversial elements of the Patriot Act were ruled unconstitutional by federal district court judge Victor Marrero. The Patriot Act, passed shortly after the Sept. 11 attacks, broadly expanded the government's powers to conduct...
The “Meet the Crawler” sessions at SES are always high on my personal “not to be missed” list. The session at San Jose was as ever interesting and informative. One take-away was that both Google and Yahoo! treat server codes 404 and 410 as though...
ClipBlast! through partnership with Metacafe will automatically index new video posted to Metacafe. ClipBlast!'s automatic indexing capability will provide viewers a way to view video of interest on Metacafe quickly and easily. This will expand...
The Financial Times reports that the 2007 annual research report on the media sector by media analysts Veronis Suhler Stevenson (VSS) forecasts online advertising will surpass newspaper advertising by 2011. With a projected annual growth rate of...
The Yahoo! comScore study released this week reaffirms that shoppers who pre-shop products on the Web in fact purchase more at off-line stores. The study, which was designed to identify whether of search and display advertising had an impact on...
Obovo.com, a metacrawler search portal, which searches and returns results from MSN Live Search™, Gigablast™, LookSmart™, and Alexa™ is now available through mobile devices. The just released mobile version of Obovo.com provides users Web search...
Over the past few months the video search marketplace has resembled a homesteading land rush, as video search players strike deal after deal with content sources and aggregators. Today the rush continues. blinkx has announced a partnership with...