SEO News

Kevin Newcomb

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

Articles by Kevin Newcomb

  1. SEW Webcast with Bill Hunt Tomorrow

    It's a fact of business life: big companies often face bigger challenges. Large-scale search programs, especially those involving multiple brands or multiple countries, are inherently more complex to create and manage. If you're finding yourself...

  2. Google China Head Departs

    Dr. Kai-Fu Lee has resigned as Google Vice President and President of Google Greater China to work with Chinese start-ups at a new company he founded, Innovation Works. Innovation Works will concentrate on Internet, mobile Internet, and cloud...

  3. Yahoo Updates Search Results Pages

    Yahoo is rolling out some changes to its search results pages, with a new three-column design that highlights Yahoo apps, related searches, and more filtering options. The changes are being tested with a random set of Yahoo users, and are...

  4. Publicis to Buy Razorfish from Microsoft

    Microsoft unloaded a potential conflict of interest today when it agreed to sell Razorfish to Publicis for $530 million. Microsoft had picked up Razorfish (then known as Avenue A | Razorfish) as part of its 2007 acquisition of aQuantive. That...

  5. SEW Awards Finalists Named

    The editorial team here at Search Engine Watch is proud to announce the finalists for the 2009 Search Engine Watch Awards. We had a great turnout this year, with nearly 100 entries for the 14 categories. We've winnowed down the entries to...

  6. The Yahoo-Microsoft Deal from Searchers' Perspective

    So by now, you've probably heard about the Microsoft - Yahoo search deal. You may even have read my take that this will be good for advertisers. If not, go back and start there, so we're all caught up. I got responses from several other...

  7. SEW Awards Deadline Extended - Now July 21

    My phone has been ringing off the hook today with last-minute submitters to the Search Engine Watch Awards asking for an extension to today's deadline. In an effort to get all these great submissions included in our awards, we've decided to...

  8. Yahoo Launches Display Ad Marketplace

    Yahoo today launched the pilot launch of Yahoo My Display Ads, a self-serve display ad marketplace for ads on Yahoo sites and partner sites. The ad customization part of the program is being powered by Seattle-based technology provider...

  9. Microsoft, NBC Universal to Sell Addressable TV Ads

    Microsoft today announced that NBC Universal will be the first media partner for its digital TV advertising marketplace, Admira. The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement...

  10. Hunch Launches New "Decision Engine"

    Microsoft's Bing isn't the only "decision engine" in town anymore, with today's launch of Hunch. Hunch is a new site that aims to connect people based on their answers to several questions, from "Where is your house located?" to "Do you like...

  11. Follow Search Engine Watch on Twitter

    It's #followfriday on Twitter, that day when you spam your followers with lists of names you drop to impress them…or something like that. In theory, the idea is good: share some of your favorite Twitterers with your followers, assuming...

  12. Three Lists from SES Toronto's Social Media Panel

    In the "Social Media: Do Big Companies Get It?" panel at SES Toronto, it turned out that the three presenters each offered a checklist of sorts. Though they shared more insight than just this, it's a handy way to sum up some of the knowledge they...

  13. How's Your Whuffie Doing?

    This week at SES Toronto, Tara Hunt shared some insights from her new book, The Whuffie Factor. In Hunt's definition, "whuffie" is social capital, composed of reputation, trust, connections, influence, and other factors. It becomes a kind of...

  14. Hitwise Adds to Good News for Bing

    We've already seen comScore and StatCounter report an auspicious start for Microsoft's newly launched Bing search engine. Now, Hitwise shares Initial Bing Stats for US and Canada. According to Heather Dougherty, Hitwise's director of...

  15. Putting the M Back in SEM

    If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs.