Kevin Newcomb

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

Articles by Kevin Newcomb

Putting the M Back in SEM

If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs.