SEO News

Jennifer Slegg

Jennifer Slegg

Search Engine Marketing Consultant

JenniferSlegg.com

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is known by many as her handle Jenstar on various webmaster forums.

Articles by Jennifer Slegg

  1. Google Maps Gets a Brand New Look

    Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.

  2. Is Google+ Really a Brand Ghost Town?

    A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul.

  3. Google Changes Shopping Feed Specifications

    Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants with product identifier exemptions. The changes will begin going into effect in July.

  4. AdWords Ad Group Mobile Bid Adjustments Are Here

    Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change is that you can now set bulk bid adjustments for locations, dayparts and devices.

  5. YouTube Maps Video Trends

    YouTube's new Trends Map will be a valuable tool for marketers who want to keep up on trends and shares, especially when wanting to look at specific gender or age demographics, as well as what is popular in different regions and cities.

  6. The Many Shades of Google’s Link Disavow Tool

    The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search rankings, but it isn't the game changer some people are making it out to be. In fact, it could be harmful in the wrong hands.

  7. New Compliance Manager from Yahoo Publisher Network

    Yahoo Publisher Network has launched a new feature that alerts publishers to any compliancy issues within their account, such as URLs that contain content in direct violation of the YPN Terms. These alerts would show up on the homepage of a...

  8. ClickRiver New Pay Per Click Program from Amazon

    Ever wanted to put your ads right on the product page of your competitor's product at Amazon.com, or wanted your product advertised with something related to it? Now with Amazon's new pay per click program ClickRiver, now you can. The program...