Mike Grehan

Mike Grehan

Chief Marketing Officer and Managing Director

Acronym

Mike Grehan is currently chief marketing officer and managing director at Acronym, where he is responsible for directing thought leadership programs and cross-platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym, Grehan was group publishing director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book From Search to Social: Marketing to the Connected Consumer to be published by Wiley later in 2014.

In March 2010 he was elected to SEMPO's board of directors and after a year as vice president he then served two years as president and is now the current chairman.

Articles by Mike Grehan

New Signals to Search Engines Revisited

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Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search.

How Search Engines Work

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Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes a long way toward helping search marketers dispel myths and do their jobs more professionally and proficiently.

Meet the Experts at SES Chicago 2011

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A fabulous lineup of speakers, practitioners, and best-selling authors are ready to break into roundtables to meet, greet, and answer your search and social questions personally and in full during our annual Midwest online marketing bonanza.

SES Berlin Teams Up With OMCap 2011

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Attention German search marketers: get ready for a real treat this October. The ever-popular SES Berlin Is running in conjunction with Germany's other popular search and social event, OMCap 2011, for a conference crammed with marketing intelligence.

Filthy Linking Nostalgia

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Websites that have the most links rank more highly and are therefore discovered more often. And the more often they are discovered, the more links they acquire, making these sites "Filthy Linking Rich." What was true in 2004 remains true today.

The Google Spam-Jam

Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model for organic results.