Bill Hunt

Bill Hunt

Global Digital & Search Marketing Strategist

Back Azimuth Consulting

Bill is considered a top thought leader on global search engine marketing and social media. He is an internationally-recognized search marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts, and corporate leaders frequently seek Bill's advice to effectively leverage enterprise/global search marketing and social media strategy.

Bill was previously CEO of two of the largest global search marketing firms, Global Strategies and Outrider — both of which were acquired by WPP. As CEO, Bill grew both companies, oversaw global expansion, and provided strategic search marketing services for Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G, and Zurich Financial.

Bill is currently on the board of directors of the SEMPO. He earned a B.A. in Asian studies/Japanese from the University of Maryland (Tokyo campus), and a B.S. in international business from California State University, Los Angeles. Bill is also a veteran of the Marine Corps.

Articles by Bill Hunt

Managing Global Web Sites

Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed.

Less Common Problems of International SEO

Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.

Managing Your Global Search Program

Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective.

What, Exactly, is Search Engine Spam?

There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques?