With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle.
Articles by Bill Hunt
Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine.
Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed.
A central search team can help drive your search marketing success and minimize the number of search crises you encounter each day.
Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy.
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective.
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection.
There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques?
Web designers don't understand search optimization, and search marketers are clueless about usability and style—at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.