SEO News

Bill Hunt

Bill Hunt

Global Digital & Search Marketing Strategist

Back Azimuth Consulting

Bill is considered a top thought leader on global search engine marketing and social media. He is an internationally-recognized search marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts, and corporate leaders frequently seek Bill's advice to effectively leverage enterprise/global search marketing and social media strategy.

Bill was previously CEO of two of the largest global search marketing firms, Global Strategies and Outrider — both of which were acquired by WPP. As CEO, Bill grew both companies, oversaw global expansion, and provided strategic search marketing services for Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G, and Zurich Financial.

Bill is currently on the board of directors of the SEMPO. He earned a B.A. in Asian studies/Japanese from the University of Maryland (Tokyo campus), and a B.S. in international business from California State University, Los Angeles. Bill is also a veteran of the Marine Corps.

Articles by Bill Hunt

  1. Google Finally Supports Paid and Organic Co-Optimization

    With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle.

  2. Leveraging Baidu to Reach the Chinese Audience

    Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine.

  3. Managing Global Web Sites

    Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed.

  4. Less Common Problems of International SEO

    Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.

  5. Managing Your Global Search Program

    Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective.

  6. Are Language Options Hurting Your International Sites?

    Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection.

  7. What, Exactly, is Search Engine Spam?

    There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques?