Yahoo, Google, Nokia, and JumpTap offered a fascinating glimpse of developments at the major mobile search engines recently, revealing an inside view of how mobile search operates, how it is evolving, and where it's going.
Most of the major search engines have research units and live testing grounds for new products and features. What kinds of projects are they currently working on?
Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages? A panel of experts debated the issue at a recent Search Engine Strategies conference.
Paying attention to web metrics is an increasingly important aspect of search marketing, with methodologies, processes and tools that can dramatically lift marketing and business performance.
News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them?
News aggregator services gather information from the Web and provide news to other Web sites, offering some great opportunities for search engine marketers.
Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously as they are published by specialized webfeed search engines.
It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services.
Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike.
Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What's the most effective approach to...
Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.
Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.
Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition.
Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition.
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.
Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program.
A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.
