Shari Thurow

Shari Thurow

Founder & SEO Director

Omni Marketing Interactive

Shari Thurow is the founder and SEO Director at Omni Marketing Interactive, a full-service search engine optimization (SEO), website usability, information architecture (IA), and web design firm. Acknowledged as a leading expert on search-engine friendly websites worldwide since 1995, she is the author of "Search Engine Visibility" and "When Search Meets Web Usability".

Shari's areas of expertise include search engine optimization, user-experience design and development, searcher behaviors, findability, and search usability.

Articles by Shari Thurow

Meet the Mobile Search Engines

Yahoo, Google, Nokia, and JumpTap offered a fascinating glimpse of developments at the major mobile search engines recently, revealing an inside view of how mobile search operates, how it is evolving, and where it's going.

Do Patents Point to SEO Gold?

Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages? A panel of experts debated the issue at a recent Search Engine Strategies conference.

Local Search Marketing Tactics

It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services.

Search Engine Marketing For Travel-Related Sites

Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What's the most effective approach to search marketing in this cutthroat environment?

Shopping Search Tactics

Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.

Shopping Search Tactics

Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.